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Executive Summary

The digital marketing department under the BlueMarlinTech company is a department that is specialized in providing digital marketing solutions to small and medium-sized businesses. The agency aims to offer a comprehensive suite of digital marketing services including search engine optimization (SEO), social media management, email marketing, content creation, and online advertising. Our mission is to help businesses leverage the power of digital marketing to achieve their marketing goals, increase their online visibility, and drive revenue growth.

Market Analysis

The digital marketing industry is rapidly growing, and there is an increasing demand for digital marketing services. Global digital marketing spending is expected to reach $389 billion by 2021, with a compound annual growth rate of 17.6%. The industry is highly fragmented, with small and medium-sized businesses representing a significant portion of the market. The increasing adoption of digital technologies and the rise of social media platforms have further fueled the demand for digital marketing services.

We are not reinventing the wheel, but we try to focus on what’s important. We look at marketing from all angles and provide solutions to specific business goals, not general initiatives that will drive zero results. We. are mesmerized by the amount of misinformation that we come across daily. We are part of this massive digital community and should be sharing our knowledge and learnings to ensure the bar continues to rise.
We’ve seen many excellent ideas fail over the past decade due to businesses trying to replicate what their competitors — companies in other verticals in some cases — are doing rather than focusing on their core offerings and communicating that to the market. This cycle is repeated in the marketing world over and over and over again!

Let’s break that cycle. Let’s have an honest and open conversation about marketing and see where we can take our business in the next years!

We want to be best known for maximizing ROI and exceeding performance-based KPIs. We want our services to help startups, agencies, and companies across the US, Canada, UK, and Africa, to create a scalable and repeatable process to increase the overall return on investment (ROI), maximize performance, and achieve consistent business growth. 

Show us your vision, and we’ll show you the best way to get there! We’re not going to promise that the road will be all unicorns and rainbows. There will be ups and downs, but you will see the value in every step and the approach we take together.

Services

Our digital marketing agency will provide a comprehensive range of digital marketing services, including:

• Search engine optimization (SEO)
• Social media management
• Email marketing
• Content creation
• Online advertising

Target Market

Our target market is small and medium-sized businesses in Canada that are looking to increase their online visibility, generate leads, and drive revenue growth. Our focus will be on businesses in some core sectors ( Tech Industry, Entertainment Industry, Hospitality Industry, and Brand Influencing) as we believe there is a significant market to tap into in some of those industries.

Competitive Landscape

The digital marketing industry is highly competitive, with numerous players ranging from large multinational agencies to small boutique firms. However, we believe that our unique value proposition, specialized focus on marketing, and competitive pricing will enable us to differentiate ourselves from our competitors and attract customers.

Marketing and Sales Strategy

Our marketing and sales strategy will be focused on:

• Online advertising: We will use online advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to promote our services and generate leads.
• Content marketing: We will create high-quality content, such as blog posts and infographics, to attract potential customers and build brand awareness.
• Social media marketing: We will use social media platforms such as LinkedIn, Twitter, and Instagram to engage with potential customers and showcase our expertise in the digital marketing industry.
• Referral marketing: We will offer incentives to our existing customers to refer new customers to us, as word-of-mouth marketing is a powerful tool in the digital marketing industry.

BlueMarlinTech is a tech firm that is into the development of software. We design and develop software as a service and as a platform. Our services encompass websites, mobile application design, and development, as well as the five types of digital marketing ( Social media marketing, mobile marketing, email marketing, content marketing, and search engine optimization).

We have a digital marketing department that involves mainstream advertising, promotion, and entertainment on social media platforms. We design news and blog pages we share on our blog website and Instagram page daily.

How do we make money? 

1; Our social media platforms promote businesses and get paid for the reels and posts of customers we put out for the awareness of our followers. The frequency with which we promote a business, increases the engagement of our followers, thereby giving the brand, more influence, more interest, more visits, and increased patronization business get. The more business our clients gets increases their willingness of renewing their contract with us. 

2; We also use social media blogs to support the software development department, to gain contracts such as being hired to build a website, a mobile app, event ticketing software, and a database for a company. We have a UX minimalist design department, to make unique designs for and on products, as well as design digital platforms and all these we get paid for when hired. Our software development department has benefited from the social media marketing department as that has helped us tell more people just like you what we do. 

3: We have an e-commerce platform on the blog. Called the blog market. Where buyers and sellers meet. The sellers pay us a monthly rent for the space their businesses hold on the website. Every seller has a contract of renting a space on the website market. The website link to the blog market is in our bio and also in the bio of many of our personal blog friends and influencers and they are to follow the systemic routines of posting, the ads about the blog market with new products every Monday, Wednesday, Friday, Saturday and Sunday. That way, people see it on the weekends after work, peruse the market for something they need and proceed to buy. The seller gets paid, we get paid the influencer who had a link and code linked to the product gets his or her commission. 

4; We post News to the blog website. And direct followers to get the full stories from the website. Which sends the traffic from the social media platforms to the website. The traffic on the website is analyzed by Google and Google pays us through Google Adsense. Google and other companies also give us products to advertise on our website due to the traffic and we get paid. 

5; We invest in entertainment and show business like clubs (meeting new people ), workshops, restaurants, concerts, and movies, which are mediums to reach a bigger audience, and new people thereby increasing our network and ways to know new people as well as have new users of our products and services. So we organize shows and host the shows with Afrobeat musicians. Sell the tickets and get paid. 

We have a system in place designed for reaching out to people, and speaking more about our products and services, in person and online via digital platforms.  As such we will be applying for grants from the government of Ontario.

In the case whereby we don’t get the grant or we need more capital to reach our goals in serving the community, then we could open the *Investors Partnership Program* where we will need financial support in form of investment from investor friends. A personality respected in our community, a personality with the interest to see innovation grow in the Toronto community. An investor that will be glad to be part of digital marketing systems in Toronto Canada. We will also ensure the credibility and status of the investor in the community, will be recognized honorably, at concerts, shows, and events upcoming will never pass their knowledge. As they will be informed of everything happening in the city and who the new business individuals are. Investors get to know other big personalities, new businesses, and their owners, and more opportunities to invest, see wealth, make wealth, and the consistency of remaining wealthy even as their investment with us continues growing. 

THE INVESTOR PARTNERSHIP PROGRAM FOR STAKEHOLDERS

A;  Affiliated Investors Program: 

i; A blogger in London, New York, California, Toronto, Vancouver, and All Over Africa. Are welcome to apply for the “Affiliate Investors Programme”. And they are bound to get returns and earn as well. 

ii; Social Media Influencers. Social media influencers with a significant number of followers. Terms and Conditions Apply.

The affiliate partnership program provides an opportunity where people who do not have to invest but know people who can invest tend to reach out to their friends and families that can invest and they in turn get 10 %  of what their friend, family, or referral invested to build their portfolio to be on the investor program. 

For example .. Miss Bola doesn’t have money to invest but she knows Mrs. Sara, who has been talking to her about businesses she could invest money into and it grows over time, she contacts Mrs. Sara, shares with her the deal and Mrs. Sara invests $5000. Miss Bola automatically gets 10% of the invested amount of the person’s ( Mrs. Sara’s) investment. For Miss Bola to get to the Investor level. She has to bring 10 referrals .. or .. she could save and add up to get to 5000 and get her investment to 5000 level 1. And after one year she or he can decide if they want a payout ( for use for school or anything if they choose)  or want it to roll over. 10% of 5000 is  $500.Also, the affiliated influencer also gets the opportunity to Influence brands we have contracts for should they have an interest in doing a promotion, a post, or telling people about the brand, and they get to earn an instant commission for that at the end of the month. Should they want to add the value of the commission to their portfolio to meet up their investment, they still have the opportunity to.

B; The  Investors Partnership Program: People who are willing to invest in the next “Fortune 500” Tech & digital marketing company financially and get returns on investment at a specific period of time yearly. Our investment plan is on an interest rate of 15%, with a minimum investment sum of  $5000. The current Bank Of Canada Interest Rate is 4.5%. Thus a $5000 investment – in a one-year term at a 4.5 % interest rate, will give you a  total interest of  225 %. And after inflation effects, it will be =  $5,173. With just $173 made. You can click on the photo below for the Canadian Investment Calculator for verification of the analysis.

Thus if we are offering a 15% interest rate, $5000 at a 15% interest rate, will yield $750 interest, and after inflation effects = $5,693 will be received. A take-home of $693.  A $750 Interest earned in 12 months when the dividends are shared into monthly earnings; A guaranteed $62.5 will be going into your account every month. Which could take care of phone bills or internet bills. Thereby making the money work for you. The more investment made the more money earned. 

1; A $10,000 investment could yield an estimated $1,500 interest earned. 

2; A $20,000 investment could yield an estimated $3000 interest earned. 

Also, our investors tend to get free tickets to shows, concerts, or events we cover and promote. Investors could close their account after the end of their contract, the choice is theirs if they want it to roll over, and continue enjoying their benefits. 

FINANCIAL PROJECTIONS

Our financial projections are based on the assumption that we will achieve the following milestones:

• At least 20 new customers ( with recurring monthly subscriptions to our services) before the end of the year 2023. It’s possible and it’s about the energy and work put in. Having 10 clients at $1000 a month each is a total of $120,000 a year, excluding the up-and-cross-sells.
• Our marketing budget is only $40,000 inclusive of office supplies, incentives for influencers, and hiring freelancers for any technical work needed. However, when it comes to email marketing, social media, pay-per-click advertisements or content marketing, as well as SEO, we could make up to $450,000 and more, in just one year, as long as all streams are active.

Based on these assumptions, we estimate that our average revenue and income for the year 2023 would be between $120,000 – $450,000. With a net profit of $242,000. We expect our revenue and net profit to grow beyond that, over the next five years. As we aim to build loyalty with our clients. Paying to acquire new clients, is an expected expense, but after the first year of offering services to our clients and building a friendly and loyal relationship with the clients, our customer acquisition cost will become zero, for our old/current clients and we will only have expenses for new client acquisition.

ANALYSIS OF GOALS

Some statistics, and numbers, we have to consistently look into for the business.

Below are some analyses we will be visiting monthly as executing members 

• Industry Analysis: What is the projected growth not only for digital marketing but for the core industries we desire to work with ( software tech, music industry promotion, entertainment, podcasts/movies hospitality/restaurants. We are targeting to work with? What growth would we expect for our agency based on those industry trends?
• Customer Analysis: How many clients do we currently have? (2) How many do we need, to achieve our financial goals? (At least 50 recurring customers before the end of the year ) What will we do to continue attracting and retaining customers?
• SWOT Analysis: SWOT is short for Strengths, Weaknesses, Opportunities, and Threats. We can use this research for both your own business and other big competitors to help us determine the best opportunities for a digital agency.
• Financial Analysis: How much do we charge our clients? ( plans and packages) How much can we budget for third-party services ( influencers we can use for our promoting based on their reach)? how much would we budget for our own marketing plans to attract future clients? Our audience will determine how in-depth we need to go on our financials because it’s a critical component of the business.
• Employee Analysis: We need to plan how many employees we intend to hire and how much we will spend to recruit them. If we plan on hiring freelancers or contractors only, we have to discuss how many we will take on and our plans to ramp up as business increases.

• Plan and Strategy
• The Plan
• 1; Growth Marketing Workshop
• 2; Brand Messaging
• 3; Creative concepts
• 4; Goal Setting
• 5; Strategy; Inbound & Outbound
• 6; Testing Calendar
• 7; Defining Key Metrics
• 8; Reporting Dashboard
• PERFORMANCE
• Data-driven experimentation
• Analyze; What has worked? What hasn’t worked?
• Optimization cycle deployment; Account structure, creative, targeting, bidding models
• Finetunning creative assets
• Redefine the Roadmap. Always be improving
• REPORTING
• Key Metrics
• Micro and Macro analysis; Digital ecosystem, website, channel, campaign-level metrics
• Content/Ad analysis
• Audience and persona insights
• Next Steps
• WHAT WE CAN DO AS MARKETING CONSULTANT
• Ideation. Let’s make sure the idea makes sense.
• Strategy. Select the best channels to achieve the goals. The core channels are NOT the only solution.
• Execution. Build and execute high-performing growth marketing campaigns.
• Tracking and attribution. Understand the complete ecosystem before making any assumptions.
• Testing and experimentation. If you are not testing, learning, and failing, you are not progressing.
• Reporting. Report simplification and centralization.
• AS A GROWTH MARKETING COACH WE CAN ALSO
• Validate customers’ digital models. Check their historical data. Check where they are stuck. Go through their entire marketing spectrum.
• Redesign their digital strategy. We can create a solution that works for them and their business based on our findings.
• Digital marketing audits; search and social, messaging, campaign structure, targeting, and more, MUCH MORE!
• We can understand their metrics, know what to look for, and how to tie that back to their overall KPIs
• DIY – Teach a person to fish. Weekly, monthly, and quarterly meetings. We can extend our knowledge and experience to their team!
• HEY, I JUST WANT TO CHAT!
• We can grab coffee or drinks with friends and talk about techniques, trends, best practices, history, stoicism, philanthropy, chess, music, and football (soccer)! We are always open to meeting new people.

Conclusion

The digital marketing industry is rapidly growing, with significant opportunities for small and medium-sized businesses. Our digital marketing agency department at BlueMarlinTech aims to provide high-quality digital marketing services to businesses.