“Gradually, then suddenly.”
Fans of Ernest Hemingway will recognize this as the seemingly contradictory but painfully true answer Mike Campbell gives when asked, “How did you go broke?” In Ernest Hemingway's iconic novel The Sun Also Rises.
That's an important concept. It may seem contradictory (if it's gradual, then why suddenly?), but it's not uncommon and, as in Mike's case, can lead to disaster. If the change is obvious, you can address it. It is easy to ignore when it develops gradually, but it can suddenly accelerate and your coping strategies become inadequate.
In her absorbing and extraordinary book, Blue Machines: How the Ocean Shapes Our World, author and presenter Helen Chersky uses the following phrase to describe the ocean's constant reshaping: using. The rate is a few centimeters per year. ” And the sudden change was accompanied by “thousands of small earthquakes…the solid ocean floor fell 8 feet, an apparent eruption…long, jagged scars of mountains zigzagging around the world's oceans…each with its own drama… It roars with growth spurts.Most of it is hidden in the ocean.''Although not directly related, as we face rising ocean temperatures, we should pay attention to the gradual changes that occur before earthquakes occur. need to pay.
This observation is the key to bringing about transformation and change in an unstable world. On the surface, on the blanket of the deep, everything seemed to be under control, so the dramatic change is surprising and even shocking.
Organizations that have adopted complex matrix management systems may be prone to this. This is because the tendency to manage upwards and laterally can smooth out small changes until it is too late to change course.
Teams without embedded challengers become more vulnerable to group think and consensus, which can also mean missing warning signals of change.
Gradually, then suddenly, we are all in danger. In relationships, the smallest things that aren't right can suddenly become unbearable. And it's happening through trust.
Dan Slivjanovski, CMO of Domestic Violence, delivered the keynote address at the campaign seminar “The Impact of Domestic Violence: Protection, Performance, and Consequences” on May 8th.
He warned about the proliferation of fake news online. He told us about this terrible example, which is of great importance to Londoners. That's the case of London Mayor Sadiq Khan, who said deepfake audio of him making inflammatory statements ahead of Armistice Day in 2023 nearly sparked riots in the capital. The video uses AI (artificial intelligence) to create a replica of Mr. Khan's voice saying the words scripted by the forger, insulting the memorial weekend with expletives, and using artificial intelligence to create a replica of Mr. Khan's voice saying the words scripted by the forger. He called for prioritizing pro-Palestinian marches.
Intended to sound like a secret recording, it read: “The important and most important thing is that one million Palestinians will be marching on Saturday.”
The video mimics Mr Khan, the first Muslim mayor of London, saying: “I run the Metropolitan Police. They will do as the Mayor of London tells them…The British people need to know. There is,” he said. The newspaper said the Prime Minister's meeting with the Metropolitan Police Commissioner Sir Mark Rowley was “a waste of time” as it was “not his responsibility”.
BBC News reports: “Mr Khan said the fake audio was not a 'bit of fun' or 'satire' and that its creator was not 'naive' about its potential consequences. .”
Mr Khan said bodies such as the Electoral Commission, which is responsible for keeping UK elections “free and fair”, also needed more powers to tackle false information.
There is currently no criminal law in the UK that specifically covers this type of scenario.
The mayor said he was also “very concerned” that the social media company did not contact the mayor or authorities when the fake audio went viral.
“Social media has reduced the cost of distribution to zero, and generative AI has reduced the cost of production to zero,” explains Renee DiResta of the Stanford Internet Observatory.
Deepfakes are increasing exponentially. Sumsub research shows that from 2022 to 2023, the number of deepfakes detected across all industries worldwide will increase significantly by 10x, with 1,740% in the US, 1,530% in APAC, and 780% in Europe. %, which is rapidly increasing.
The 2024 Edelman Trust Barometer pointed to a new paradox at the heart of society. Rapid innovation promises a new era of prosperity, but instead risks exacerbating trust issues and leading to further social instability and political polarization.
According to Slivjanovski, by the dawn of the next decade, 99% of all content could be generated by AI. Unless AI tools to detect and stop deepfakes grow faster than the prevalence of deepfakes, the impact on trust could be sudden and irreversible. We all need to pay attention to this. Otherwise, the gradual increase in distrust will develop into sudden and irreversible chaos.
Sue Unerman is Chief Transformation Officer at EssenceMediacomX and Global Head of Relevance at EM Creative Futures. She is the author of her three books. Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work. Glass Walls: Success Strategies for Working Women and the Business That Means Business. And tell the truth. Honesty is the most powerful marketing tool.
