Hang Seng Bank has partnered with several local key opinion leaders (KOLs) to promote the bank's travel-themed credit card.
The “Key Offer Leaders” campaign, run in collaboration with DDB Group Hong Kong, aims to position Hang Seng's new “Travel + Visa Signature Card” as the best card in the market, with its extensive instant redemption network and rewards program, and will partner with renowned travel experts to announce its launch.
The product launch comes after Hang Seng Bank recognised the limited options and constraints customers were experiencing with existing travel credit cards in Hong Kong, where customers struggled to earn and redeem rewards due to limited redemption offers, and rewards could often only be redeemed on flights with blackout dates.
That’s why Hang Seng set out to create a travel credit card without limitations or restrictions by offering a wide range of exchange options and an extensive instant exchange network.
As part of the campaign, the bank consulted with key travel opinion leaders with diverse expertise, including travel KOL trainee Sabrina Ng, couples travel KOLs Kiki and Mei, travel rewards expert Siu C, and KOL Chris Leong, popular for his in-depth travel content. According to the release, these KOLs appeal to a wide range of travelers and have built social audiences with 1.32 million followers.
In the “Key Offer Leaders” campaign, Hansen will team up with the five KOLs to promote the many benefits the new credit card offers to travelers. According to the release, the new travel card offers more than 150,000 online and offline partner “+FUN Spot” retailers, higher foreign currency spend and daily spending rebates, and a variety of exchange experiences via +FUN dollars.
Numerous videos feature the KOLs promoting the card’s key benefits, all sharing the message that the Travel+ Visa Signature card is the ‘market-leading travel credit card.’ As the ‘key benefits leader’ in travel credit cards, each KOL provides their respective audiences on social media with insights and advice on how to optimise the card.
The campaign will continue across multiple channels including television, digital billboards at designated MTR stations and social media platforms such as YouTube, Instagram, Facebook and LinkedIn.
“With this card, we hope to set a new standard for travel credit cards in the market, but more importantly, to provide a new experience for our customers. With attractive +FUN dollars rebate benefits and an extensive instant redemption network, we redefine the meaning of 'best travel credit card',” said Jordan Chan, Chief Marketing Officer of Hang Seng Bank.
“We are pleased to offer our customers the freedom to instantly and directly redeem their rewards at over 150,000 merchants for a wide range of products, not just travel-related products. This hassle-free redemption process allows our customers to get their desired rewards without any waiting times or restrictions,” added Chan.
“Hansen's willingness to collaborate with travel experts was an important authentic story that we wanted to share with our clients. Hansen's genuine desire to create something that helps customers get the most out of their travel credit card in a way that is meaningful to them is evident not only in the product, but also in the genuine endorsement of people who really know and understand travel – travel KOLs,” said Corman, Managing Partner of DDB Group Hong Kong.
MARKETING-INTERACTIVE has reached out to Hang Seng Bank for more information.
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