At a time when seasoned travellers are looking to escape the overcrowding of tourism, Colette's “Japan: Past and Present” tour offers a fresh alternative.
This 14-day small-group Exploration tour represents Collette's continuing strategic shift towards sustainable travel practices, offering a balanced itinerary that includes both must-see attractions and fascinating emerging destinations that showcase the spirit and culture of Japan, with overnight stays in Ise-Shima and Mount Koya, providing an in-depth exploration of Japan's hidden gems.
Innovative travel strategies for a sustainable future
In today's travel industry, discerning travelers are increasingly seeking unique and immersive experiences. At the same time, destinations around the world are struggling to combat the effects of overtourism. In fact, overtourism was the subject of a recent presentation at the World Economic Forum in Davos, which highlighted how many destinations are struggling with the negative effects of mass tourism that can lead to the degradation of local environments, strain on infrastructure and a decline in the quality of life for residents.
Collette’s innovative approach to fighting overtourism is in line with this trend, encouraging journeys that delve deeper into local culture and support newly discovered hidden gems in destinations.
Travelling through time: past and present
Japan: Past and Present has been carefully curated to take travelers on a journey through Japan's rich history and vibrant contemporary culture – a journey that offers a comprehensive look at Japan's evolution, from ancient temples and traditional tea ceremonies to bustling markets and cutting-edge technology districts – and it's truly unique.
“We're the only travel company to offer overnight stays in cities like Ise-Shima, where we meet the female divers who continue historical traditions as leaders and breadwinners in the community,” said Diana Ditto, senior director of product marketing at Collette. “The tour also includes a visit to a women's association in Kyoto, where travelers can learn firsthand about the traditional and modern roles of women in Japanese society. This approach not only helps prevent overtourism and supports local economies, but it also provides travelers with unforgettable memories.”
At Mount Koya, travellers can immerse themselves in the tranquil life of monks. “While most tour companies only spend a few hours at Buddhist temples, Colette goes a step further by allowing travellers to stay overnight,” Ditto adds. This extended stay offers a deeper glimpse into the daily life of monks and a deeper cultural experience, including sleeping on traditional tatami mats and enjoying vegetarian meals with the monks.
“Our Japan: Then and Now tours offer travelers experiences they can't find anywhere else,” said Jacqueline Livel Court, president and CEO of Collette Inc. “For example, we're the only tour company that offers a visit to Hiroshima, where travelers can meet atomic bomb survivors and hear their stories.”
The itinerary also includes a sushi-making demonstration at WAK in Kyoto, an experience enhanced by sake tastings and origami folding, exposing travelers to Japan's culinary arts and exquisite craftsmanship.
Impactful journeys for modern explorers
Travel experts and advisors know it's more important than ever to prioritize sustainable and meaningful travel experiences, and Collette's commitment to responsible tourism practices enhances travelers' journeys and supports the long-term viability of destinations.
Join Colette on her Japan: Then and Present tour and join the movement for more thoughtful and impactful travel. Travelers can secure their spot on the Japan: Then and Present tour departing July 13, 2024, with prices starting from $7,699 CAD per person.
