In his opening remarks at the conference, Ro Bouesaid said he believes Advantage's role as an authority voice in the travel industry is becoming increasingly important in the face of new geopolitical challenges. He hinted that it advocates how agents can help travelers navigate an increasingly complex world. , political instability and regulatory changes.
“We see ourselves as a one-stop business hub with multiple lenses,” says Advantage's CEO. “First, because we are a membership organization, we need to make sure that we provide the products and services that our members need.
“Then, it's also about how we get the message right to consumers and how we make sure that it's reflected in our PR and corporate activities as well. So we're not just champions of business, we're also champions of consumer We're also going to stand up for people when they don't.''
“Finally, there is corporate activity, such as government lobbying. This is a perfect triangle that encompasses all of that. These are not all areas that we previously considered. We believe in delivering a robust membership organization that requires us to perform in all other areas as well.
“This is all evolving and not what it used to be. This plan is for Advantage to become an authoritative voice, championing agents and growing membership and the value of our brand. These are all part of the strategic direction of the business.”
