Improving the customer experience is a top priority for marketers, and rightly so. Zendesk research conducted in July and August 2023 found that one unsatisfactory encounter with a brand can send a consumer directly to a competitor, with more than half of consumers saying they would It has been pointed out that there is a possibility of switching. The importance of continuing technological advancement is not just about maintaining the pace, but about setting the pace. As one of his CommerceNext survey respondents pointed out, “Being aware of the future and strategizing for emerging technology trends is critical.”
Imagine the competitive edge you'll gain by streamlining your UX and increasing conversion rates by integrating one-click checkout. Alternatively, consider the impact of displaying exact shipping times at checkout. Such a simple addition will greatly increase the likelihood of a purchase. Other areas of focus for technology strategy include personalization, pricing, and automation. Machine learning and engineering can optimize these critical components of the customer journey.
Today's customer journeys are complex, as customers engage with brands through myriad channels, including stores, desktop websites, mobile websites, apps, and partners. Additionally, customers expect a seamless experience across all these channels. Friction, especially on mobile and apps, means missed opportunities for growth. According to an Insider Intelligence report, mobile commerce will account for 44.6% of total US retail e-commerce sales this year, and the message is clear. Optimizing your mobile and omnichannel strategy is not optional. It's mandatory.
Understanding the digital investment landscape is critical for marketers and technology leaders alike. Join CommerceNext's 2024 Growth Show, “Navigating the Digital Frontier: Strategic Insights on Technology Investments,” to learn valuable insights from a panel of senior technology executives. Mr. Sree Sreedhararaj, his CTO of IPSY; Lynda Pak, CIO, Global Brands and Divisions, Estée Lauder Companies Michelle Pashinski, VP of Digital Innovation, Ulta Moderator Zia Wigder, Chief Content Officer, EMarketer, on Strategic Technology Priorities, Builds, and Buys , or discuss how you view partner decisions and your process for vetting technology solutions.
Register here to attend the show, which runs from June 11th to 13th.
