gordon ramsay
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Fox and celebrity chef Gordon Ramsay want to get further into the digital advertising business.
The broadcast network and Ramsay's Studio Ramsay Global are partnering to launch a digital food and entertainment brand called “Bite.” The new business will include original digital content, live events, consumer products and other food-based products.
This content will be distributed on the Bite Digital Network and will include a digital spin-off of Next Level Chef called Next Level Kitchen. A cooking competition series called “Idiot Sandwich.” and a Bite Digital Originals banner highlighting up-and-coming culinary talent.
The plan is to also add a library of Ramsay recipes and make them more accessible than ever.
Bite is also a digital advertising business, with Fox offering “brand-safe, immersive and authentic media and sponsorship packages, product placement, brand integration, shoppable content, bespoke entertainment partnerships, content and brand licensing, and collaboration. Brand marketing and promotion opportunities.”
HexClad already has Ramsay as its spokesperson for premium cookware and will be Bite's first brand partner.
Ramsay, of course, has worked with Fox for decades, hosting shows like Hell's Kitchen, Kitchen Nightmares, MasterChef and Next Level Chef. There is. Ramsay and Fox have signed a new major overall deal in 2021, with the deal creating Studio Ramsay Global.
“Bite is an innovative fusion of nearly 20 years of collaboration with Fox, and all the experiences, excitement, competition, and excitement we have created together under this original and singular food and lifestyle venture. It’s a blend of personalities,” Ramsay said in a statement. “This new brand caters to food fans of every taste with engaging original series, compelling food stories and endless digital content for audiences around the world to devour.”
“Bite Kitchen is open to food lovers around the world,” added Rob Wade, CEO of Fox Entertainment. “Gordon and his team at Studio Ramsay Global have gathered all the right ingredients, so who could do a better job of creating this vibrant, authentic food-themed entertainment and entertainment experience?” A feast of experiences. As the world's most dynamic and comprehensive gourmet one-stop destination, we are confident that our audiences will enjoy discovering and tasting every cuisine. ”