Ascent Strategy Group, the first agency founded to power the digital health revolution, introduces industry-first communication tools to help transform healthcare

Pioneering public relations agency develops first methodology to support digital health
Recruit, create next-level health storytelling, and accelerate clinical research

CHICAGO , May 21, 2024 /PRNewswire/ — Ascent Strategy Group, the first public relations agency built to drive the digital health revolution, today introduced an industry-first marketing and communications tool created to lead healthcare transformation. With a mission to advance health equity, Ascent Strategy Group is pioneering a new field to support the adoption of digital health solutions such as telehealth, remote patient monitoring, medical robotics, quantum computing and artificial intelligence in healthcare.

“Our mission is to grow digital health and advance health equity,” said John Diggles, Founder and CEO of Ascent Strategy Group.

“I founded this agency to drive the digital transformation of health care and advance health equity. Approximately one-third of Americans lack access to a primary care provider1; There are over 100 million people in health care, and health care workers are experiencing epidemic levels of burnout. We will expand access and improve quality of care. We provide strategic communications support for digital health adoption,” said John Diggles, Founder and CEO of Ascent Strategy Group.

“As the first institution dedicated to digital health, we have gained valuable insights and recognized the need for new protocols to set best-in-class standards for marketing and communications. Our AscenTrio ™ The tool suite is designed to incorporate strategic structure and messaging that disciplines core category growth measures and enables our clients to lead, listen and learn,” said Diggles. Ta.

The agency's AscenTrio™ suite of tools for guiding healthcare transformation includes:

Digital Health IQ™ assesses healthcare professional perspectives and patient feedback, and calculates those inputs based on online community insights and clinical research analysis to accelerate the adoption of digital health technologies and combat misconceptions. A unique AI-enabled communication algorithm that determines a data-driven approach to addressing risks and predicting the risk of misinformation. With a structured creative approach rooted in strategy, StoryRise™ offers healthcare companies a path to reset, refresh, and cultivate connections with key audiences. Next-level storytelling in healthcare paves the way for broader mission awareness, deeper audience engagement, and purposeful digital transformation. Poster Session™ is a unique methodology for promoting meaningful research for the most important healthcare professional, patient community, and consumer groups. Clinical research is a valuable asset that demonstrates diligence and independent proof points of a product or technology's core benefits.

Ascent Strategy Group, founded by award-winning chief marketing officer and communications innovator Diggles, will launch as the first health tech agency for digital health3 at the 2024 Consumer Electronics Show. Ta. The company is evolving its lines of business to align with the zeitgeist of wellness culture, online conversations, and health system needs, developing new verticals and developing global health brands, pioneering startups, digital health services, medical device manufacturers, and health systems. We support science initiatives and ventures that turn food into medicine.

Over the past decade, Mr. Diggles has led innovative campaigns (including several prestigious Campaigns of the Year) introducing impactful firsts in heart health technology, wearables, and electrocardiogram (ECG) innovations. By designing, we played a key role in reshaping the medical technology market. Addressing health disparities. His programs have promoted the introduction of remote patient monitoring, dental lasers, virtual health coaches, and mobile his apps for chronic disease management.

Ascent Strategy Group offers a suite of services ranging from reinvention and reputation management to strategic planning, partnerships, narratives, marketing communications, cultural leveraging, thought leadership, social media, influencer marketing, research, creative and digital marketing. provide to the client.

Ascent Strategy Group is reinventing the agency model to provide clients with deeper subject matter expertise, collaboration with key opinion leaders, and higher returns on investment. “Budget optimization is a top priority for us. Being a good partner means pursuing the best results and providing sensible budget advice to achieve them.” Diggles said.

“We think differently, we actively listen and we compete relentlessly,” Diggles said.

Follow Ascent Strategy Group on LinkedIn, X, and Facebook.

About Ascent Strategy Group
Ascent Strategy Group is the first of its kind founded to advance the digital health revolution and is dedicated to establishing communication protocols for AI in healthcare and other emerging medical technologies. The agency is staffed with seasoned practitioners and provides the first tools offered in the public relations industry to guide healthcare transformation. Ascent Strategy Group offers an array of services ranging from reinvention and reputation management to thought leadership, marketing communications, social media and influencer marketing. The agency is a member of the Coalition for Health AI and the Society for Health Communication. To explore the future of health and wellness communications, visit www.acentstrategygroup.com.

1 Closing the Primary Care Gap Report https://www.usatoday.com/story/news/health/2023/02/28/americans-lack-primary-care-provider-report/11359096002/
2 Concerns are growing about the shortage of healthcare workers in the US https://www.cnn.com/2023/05/16/health/health-care-worker-shortage/index.html
3 John Diggles launches healthtech agency Ascent Strategy Group https://www.mmm-online.com/home/channel/john-digles-launches-healthtech-agency-ascent/

View original content to download multimedia: https://www.prnewswire.com/news-releases/ascent-strategy-group-the-first-agency-founded-to-fuel-the- digital-health-revolution-introduces-the -industrys-first-communications-tools-to-guide-healthcares-transformation-302150961.html