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Published on May 23, 2024 • 2 min read
Photo courtesy of Elliot Lake Emergency Food Bank volunteers help unload skids of food donated to Kraft Heinz Canada as part of the Kraft Hockeyville program. Front row, volunteers Rachel Ricard, Christiane Cloutier and Ginette Marie. Back row, John Ricard, Suzanne Ethier and board member Terry Aitchison.
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Kraft Heinz Canada, with its Kraft Hockeyville program, has landed a big surprise for the Elliot Lake Emergency Food Bank.
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ELEFB Chairman Len Katchau said he was stunned when he heard from Kraft Hockeyville 0f, Kraft Heinz's Doug Morley a few weeks ago.
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“When I got the message I was a little skeptical… why would they be contacting a food bank?,” Kutchau said. “It was a total surprise.”
He knew about the Kraft Hockeyville program, but “I didn't know anything else,” he says.
In a conversation with Kraft Heinz, Morley said that once the hockey division of the Kraft Hockey Building is finished, he will work on the social division.
Kutchau told Morley that the initial donation was for 20 truckloads of food, but they didn't have the space to store that much food at once. Kutchau told Morley that they could accommodate up to seven truckloads at a time.
So Morley said he plans to send seven skids now and seven more in the fall.
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“We'll end up with 14 skids.”
Katschau said the first shipment included two skids of Kraft Dinner, one skid of Kraft peanut butter, two skids of pasta sauce, one skid of pork and beans and one skid of ketchup.
Morley added that they plan to add coffee in the fall.
Katschau said when he found out how much Kraft food was being shipped, he used Feed Canada's numbers to calculate the value of the food at $3.52 per pound. That's about $46,000. If they collect that amount in the fall, the total donations would be about $92,000. And Kraft Heinz even paid for the shipping. Katschau explained that if they ordered Food 3 Skids, the value would be about $20,000, and the food bank would have to pay the shipping as well.
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“Based on the food bank's utilization, all of that product will be gone by the fall,” Katschau said.
In addition, ELEFB supports Serpent River First Nation and Spanish food banks, according to Kutchau. He also supports Harvest Kitchen, Maple Gate, and Larry's Place.
“I'm happy to receive (the donation).”
Without this shipment, they would have to buy food, so “that money we don't have to spend. Similarly, that additional supply will also ensure that all other programs that need support are supported.” will be able to supply it.”
He added that the donation comes at a good time as donations to food banks tend to drop over the summer as people are away from home.
“This will ensure we have food in our basket bags all summer long.”
Photo courtesy of Elliot Lake Emergency Food Bank volunteers helping unload skids of food donated as part of Kraft Heinz Canada's Kraft Hockeyville program. Volunteers are as follows. Front row volunteers are Rachel Rickard, Christian Cloutier and Ginette Marière. In the back row are John Rickard, Suzanne Ethier, and board member Terry Aitchison.
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