The event will showcase Samsung's latest innovations, highlighting the Neo QLED 8K with NQ8 AI Gen3 processor, as well as various advancements in Samsung's 2024 TV lineup, which will deliver the most premium viewing experience in the era of AI TV.
Samsung Electronics, the world's top TV manufacturer for the 18th consecutive year, will showcase its leadership in AI TV technology at the 2024 Latin America Technology Seminar. The event, taking place May 28-29 in São Paulo, Brazil, will provide an in-depth look at the latest advancements in AI TV technology.
▲ (Left) Kim Deok-hwan of Samsung Electronics' Picture Quality Solutions Lab explains that AI-powered features such as 8K AI Upscaling Pro are made possible by the 2024 Neo QLED 8K's new and powerful NQ8 AI Gen3 processor.
The technical seminar is part of a global series of “Unbox & Discover” events held across Latin America, following successful events in Europe and Southeast Asia earlier this year, where experts from the visual display sector will take a closer look at image and audio technology in 2024, explaining new features to media and industry professionals.
Key highlights include:
Neo QLED 8K: Featuring advanced image upscaling with the NQ8 AI Gen3 processor, the Neo QLED 8K uses 512 neural networks to transform content from original quality to stunning 8K resolution.1 This AI-driven technology analyzes and improves image details in real time to deliver a premium viewing experience with exceptional clarity and detail. Gaming Features: The 2024 Neo QLED is equipped with advanced gaming optimization features, such as AI Auto Game Mode2, giving gamers a seamless, immersive experience tailored to specific game types. Samsung OLED: Delivering superior picture quality without light reflections, Samsung's 2024 OLED lineup ensures more vibrant colors and deeper blacks than ever before. Certified by Underwriters Laboratories Inc. (UL), Samsung OLED's glare-free technology ensures optimal color accuracy and clarity even in bright conditions. Music Frame: This innovative speaker doubles as a decorative frame, delivering rich surround sound when connected to a Samsung TV. It seamlessly integrates into any home environment to enhance both your visual and auditory experiences.
▲ (Right) Kevin Cha of Samsung Electronics' Picture Quality Solutions Lab explains how the 2024 Neo QLED 8K incorporates the new powerful NQ8 AI Gen3 processor to support AI-powered features such as 8K AI Upscaling Pro and AI Motion Enhancer Pro.
“We are pleased to provide an exclusive in-depth look at our AI TV technology at the LATAM Tech Seminar,” said Kim Young-jae, executive vice president of Visual Display Business at Samsung Electronics. “The event is a unique opportunity for experts and critics to experience first-hand our latest products, which offer superior picture quality, advanced features and seamless connectivity.”
For more information on Samsung's 2024 TV and monitor lineup, visit samsung.com
▲ (Right) Andy Lee, head of Samsung Electronics' Picture Quality Solutions Lab, explains how Samsung OLEDs in 2024 will employ glare-free technology to deliver a comfortable viewing experience.
1 8K AI Upscaling Pro
2 Available for Q80D and above models
