Guangzhou, China, May 6, 2024 /CNW/ — On May 4th, to commemorate the company's 60th anniversary, a Chinese-French food carnival was held along the Seine River in Paris to enjoy the flavors of spring at night. Regarding diplomatic relations between China and France. As the world's No. 1 natural plant beverage brand and with the international British brand identity WALOVI, Wang Laoji made a spectacular appearance at this grand event, presenting the world with an “Oriental business card”.
Founded in 1828, Wang Laosi is a herbal tea originating from southern China. Over the years, we have flourished as a champion of the herbal tea industry, producing a variety of healthy botanical beverages that cater to the different tastes of consumers around the world. With a sales network spanning over 150 countries and regions, Wanglaoji embarked on a 9,500 km journey from Guangzhou to Paris, sharing the story of Chinese herbal tea and fostering the fusion of Chinese and French culture.
At the event, Wang Laoji's refreshing taste and rich cultural heritage were widely praised. French guests delved into the unique essence of herbal tea culture and experienced the charm of this Chinese tradition.
Importantly, Wanglaoji has announced the international English brand identity WALOVI, marking the acceleration of the localization process in the European market. With this move, Wang Laoji's consumption scenario will move beyond Chinese cuisine and into the realm of French-style Western cuisine. Following successful launches in Milan, Bangkok and Los Angeles, WALOVI has captured the hearts of many international consumers with its image of health, naturalness and vitality.
Additionally, Wang Laosi's ambitious project to establish 56 herbal tea museums is well underway. Two such museums have already opened in New York, and museum agreements have been signed in Milan and Bangkok to further promote the exchange and mutual appreciation of herbal tea culture with cultures around the world.
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Wen Xiaoquan, chairman of Guangzhou Wang Laojida Health Industry Co., Ltd., said the brand has entered overseas platforms such as Amazon, Costco, Yamibuy and We, igniting the trend of “natural and healthy drinks” overseas. He emphasized that. Looking to the future, Wang Laoji will deepen the integration of online and offline channels, weave its products into the diverse tapestry of dining experiences around the world, and expand the Wang Laoji brand's multifaceted global presence as a symbol of drink pairing. We aim to increase it.
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Source Guangzhou Wang Laoji Health Industry Co., Ltd.
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