A recent joint webinar between Nextatlas and Barilla Group focused on staying ahead of emerging trends provided valuable insight into the power of AI-based trend prediction in the food industry.
The new frontier of food insights
The food industry appears to be entering a revolutionary era, with AI supporting opportunities to enhance business strategies, drive product innovation, and advocate sustainable practices. Nextatlas is a leader in this space, as demonstrated by our continued collaboration with Barilla, which was featured in our latest webinar has the ability to provide insight.
Nextatlas leverages AI and machine learning algorithms to analyze social media data, online content from millions of users, and a variety of other sources to identify emerging trends and consumer behaviors. The company's proprietary technology provides unparalleled market intelligence and trend forecasting services.
The webinar demonstrated how Barilla integrated Nextatlas data into The Observatory, the Italian food giant's research center dedicated to deciphering consumer preferences and market trends. Alessandra Cervi, Global Lead for Digital Insights and Marketing Performance at Barilla, discussed how the data The Observatory found on the Nextatlas platform provided actionable insights. .
Turn Nextatlas insights into action
Cervi also provided two key examples of how Nextatlas data is the foundation of Barilla's recipe innovation and marketing campaigns.
Barilla wanted to create a new recipe for their sister brand Wasa to promote Wasa Crispbread on their official TikTok page. They used his Nextatlas predictions about nutty flavors and the redefinition of snacking as a snack in an increasingly mobile lifestyle. With the goal of opening up a new decadent yet convenient meal opportunity to eat wasa crispbread during the day, a new recipe for homemade almond butter is developed and turned into a top-performing TikTok. I did.