The newly launched Miraculous Corp and ZAG have signed agreements with multiple food and beverage partners around the world for the Miraculous brand.
Scheduled to launch in North America and Europe during back-to-school time in August, Surprise Drinks will launch a range of miracle flavored waters on both continents. Meanwhile, in the U.S., Ricky Joy Company plans to launch a range of Miraculous drinks, jellies and candies in June.
In Europe, long-time partner Dolphin will launch its new Miraculous confectionery range this summer, including sweets and chocolate eggs, and San Carlo will incorporate the range's superheroes into potato chip packaging across Italy.
Several new Miraculous initiatives are underway in the Middle East and North Africa this summer. In Saudi Arabia, Hafi, one of the largest fast food chains in the Middle East, has launched the Miraculous Kids Happy Meal program. Turkey's İÇİM soft-launched its Miraculous line of milkshakes in June and plans to launch a 360 marketing campaign in September. Delys Danon is launching a juice line in Tunisia, and Morocco's Les Eaux Minerals Dourmes will promote bottled water.
SAI GROUP Kandiz also launches miracle frozen ready meals. Initial offerings include spaghetti bolognese, shepherd's pie, and tomato mascarpone spaghetti. These nutritious and convenient meals will be available in the UK and Germany, as well as the UAE and Saudi Arabia. We are developing more dishes.
In Mexico, ICEE is preparing to launch its third series of limited edition Miraculous plastic cups in July. Over 250,000 cups will display his six original Miraculous Manga designs and will be distributed to 840 of his ICEE retail partners.
“Full of adventure and inspiration, 'Miraculous: The Story of Ladybug and Chat Noir' continues to entertain children around the world. A key part of children's connections goes beyond the screen to their favorite characters. and products,” says Lisa K. Foster. Miraculous Corp., Senior Vice President, North American Licensing “These latest agreements with partners around the world enable us to offer a variety of nutritious and hydrating beverages and meals as part of a balanced diet; Fun treats will be provided for fans.”