Perfect Snacks®, a leader in the fresh snacks category since 2005, has announced a new campaign aimed at helping simplify the grocery store experience for shoppers stumped trying to find the perfect food.
Perfect Bar has created a similar protein bar that comes equipped with its own GPS to guide shoppers to where the freshest product is stored: the refrigerator.
“When we launched Perfect Bar nearly 20 years ago, we paved the way for refrigerated protein bars with fresh ingredients and no artificial preservatives,” said Lee Keith, co-founder and head of brand and mission at Perfect Snacks. “But more than 80% of American shoppers still can't easily find Perfect Bar in their grocery store, often searching for a protein bar in the snack aisle, so we decided to take this opportunity to get them to look in their fridge. We're passionate about helping people choose the freshest ingredients and educating them on where to find our products.”
To achieve this, the brand partnered with Chelsea Blackwell, the reality TV star who made headlines for her celebrity lookalike comparisons, to teach shoppers how to tell the freshest products from the fakes. As seen in Perfect Bar's latest creative video, when shoppers touch the lookalike protein bar, they are playfully guided to the fridge by real-life GPS navigation, a reminder to avoid being fooled by fakes in the snack aisle.
“We definitely got a lot of feedback when we talked about our experiences with our celebrity look-alikes,” said Chelsea Blackwell, “and now we're excited to partner with Perfect Bar to ensure no one is fooled by fakes in the snack aisle and spread awareness to everyone that fresh food belongs in the fridge.”
To get a taste of why Perfect Bars are kept refrigerated, text “FRIDGE” to 83715 to receive a free Perfect Bar while supplies last. To see all Perfect Imposter video content and learn more, go here
