Japan has passed a law that would prevent Apple and Google from restricting developers from selling apps on their respective app stores (App Store and Google Play Store), potentially giving users more choice and increasing competition.
The Fair Trade Commission said the law was submitted to and approved by the Diet in April 2024, noting that the law aims to create a competitive environment in which innovation can thrive and users can choose from a variety of services.
“The bill aims to develop a competitive environment in which software particularly required for using smartphones (mobile operating systems, application stores, browsers, search engines, etc., collectively referred to as 'specific software') can be used to stimulate innovation by various actors through competition, while ensuring security, etc., and enable consumers to select and enjoy various services created through innovation,” the Japanese regulator added.
Apple and Google's views
Apple said it was concerned about the impact the legislation would have on iPhone users' privacy and security experience, but that Google would continue to work with the government throughout the legal process.
“We will continue to consult with the Fair Trade Commission during the implementation period. The company also remains concerned about how this law will impact Japanese consumers and the secure, private iPhone experience that users expect,” Apple told Japanese news agency Kyodo News.
“We have been proactive in explaining our efforts and contributions to the government in this dynamic and competitive sector, and we will continue to engage with government and industry stakeholders throughout this process,” a Google spokesperson said.
Meanwhile, Fortnite developer Epic Games said it was a big win for gamers and developers.
“A huge win for mobile gamers and developers: the Japanese government and parliament have passed new legislation opening up mobile app stores! Epic Games Store and Fortnite will be coming to iOS in Japan in late 2025,” the post said.
