New Executive Training Series offers certification for publisher, agency and brand executives.
[New York, New York] – [June 27, 2024] – AdMonsters and AdExchanger, leading voices on the buy and sell side of digital advertising, and award-winning global digital consulting firm Prohaska Consulting today announced the launch of the Ad Tech Accelerator, a first-of-its-kind initiative to provide media professionals and executives with the advanced strategic and tactical training essential to succeed in the increasingly complex world of ad tech operations and revenue strategies. As a continuing professional development workshop series, the program will launch at AdMonsters' Publisher Forum in Boston on August 5th.
“We named it the 'Ad Tech Accelerator' to signal our goal of providing participants with a way to accelerate their knowledge and careers in digital advertising's ever-changing environment,” said Becky Peck, group publisher for AdMonsters and AdExchanger, part of Access Intelligence's Marketer & Media Network. The initiative offers an in-person and online educational series covering both strategic and operational topics, and will award certifications upon successful completion of training sessions and workshops.
Participants earn digital badges as they complete a series of courses and workshops on each topic. The program not only provides knowledge and a real-world problem-solving paradigm, it also gives participants a way to demonstrate their commitment to professional development and show their colleagues and the industry that they are well-versed in the ins and outs of constantly evolving advertising and marketing technology.
The Ad Tech Accelerator curriculum brings buyers and sellers together to address specific problems that improve overall efficiency, effectiveness, and financial return. These in-depth, informative sessions are designed for leaders and operators across the industry ecosystem. Each session is led by industry experts recruited by Prohaska Consulting based on their real-world experience in each topic area.
The program will debut at AdMonsters' Publisher Forum in Boston on August 5, 2024 with a half-day workshop titled “Expanding Revenue Streams,” which aligns with the Publisher Forum event theme of “Enhancing Revenue Strategies.” Additional workshops will also be held at AdExchanger's Programmatic I/O conference in New York (September 24-25, 2024) and AdMonsters' Fall Publisher Forum in Scottsdale (November 10-12, 2024).
“We are excited to work with the Prohaska Consulting team to develop this unique program for the ad tech community,” said Peck. “Having spoken to many stakeholders over the past few months, it's clear there is a need for deeper dives into the many areas of ad tech that impact how readers get their work done and how companies work together to make an impact on their businesses. Partnering with Prohaska Consulting is a perfect fit given our shared ability to connect the sell-side and buy-side perspectives of digital advertising, and serving both sides through our Ad Tech Accelerator is a key value proposition for participants.”
“We are in the midst of more rapid, intense and downright dramatic change in the world of digital marketing and media than at any time in the last decade,” said Matt Prohaska, CEO and president of Prohaska Consulting. “It's critical for all media executives to not just talk about the buzzwords of this change, but fully understand how to operate and succeed within it. Our firm has a proud history of training buyers and sellers how to adapt to technological change, and we're excited to work with AdExchanger and AdMonsters to lead the next wave of career development in this industry.”
Ad Tech Accelerator workshops will be held in-person at three AdMonsters and AdExchanger events in 2024, with the online component launching in late fall. In 2025, Accelerator sessions will be held at seven AdMonsters and AdExchanger events, as well as standalone events in major U.S. regions. Attendance at the first-ever Growing Revenue Streams training session and workshop at Publisher Forum Boston (August 5) is included in the conference registration fee. A workshop-only option is available for $595.
AdMonsters and AdExchanger will promote the program and the importance of the Ad Tech Accelerator credential to a combined audience of over 160,000, as well as the broader audience of 1.4 million marketing and media executives reached by AdMonsters and AdExchanger, as well as Access Intelligence's Marketer & Media Network, which includes Chief Marketer, Cynopsis, PR News, Event Marketer and LeadsCon.
To learn more about the Ad Tech Accelerator and to register for the workshop, click here
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About AdMonsters
AdMonsters is a community of leaders in digital ad operations and revenue optimization. AdMonsters provides insights, training, and networking opportunities to help professionals and organizations stay ahead in a rapidly evolving industry. With a focus on collaboration and innovation, AdMonsters is committed to supporting the success of its members and the digital advertising ecosystem.
About AdExchanger
Since 2008, AdExchanger has been engaging readers with award-winning, trendsetter articles on the programmatic advertising and data-driven marketing technology ecosystem. It has established itself as the leading source of coverage on how technology and data are transforming digital media and advertising. The award-winning publication fosters the exchange of ideas among all members of the ecosystem: marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and press.
About Prohaska Consulting
Prohaska Consulting is an award-winning global digital consulting firm providing strategic advisory services to clients across the marketing technology spectrum. Described by clients as a “connector, disruptor and data leader,” Prohaska Consulting has helped over 600 companies (including brands, publishing agencies, technology and industry associations) grow revenue, create business opportunities and improve operational effectiveness and efficiency. The company has its global headquarters in New York City with over 100 full-time, partial and active freelance team members across the globe. For more information, please visit www.prohaskaconsulting.com.
Media Contact:
Becky Peck
Group Issuer
AdMonsters and AdExchanger
[email protected]
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