In late 2022, OpenAI introduced ChatGPT, powered by generative artificial intelligence (gen AI). All the tech giants were caught taking a nap. Microsoft, which backed OpenAI, was the first major technology company to implement his ChatGPT into its products. Since then, Google and Meta have made great strides in their respective AI models (Gemini and LLaMA) to catch up with ChatGPT.
However, Apple has remained relatively quiet and did not appear to be in any hurry to join the AI ​​development race.
No more. Apple CEO Tim Cook has hinted that something big related to generative artificial intelligence (gen AI) is coming soon.
During an earnings call on Thursday (May 2), Apple's CEO was bullish about the company's efforts in artificial intelligence, saying it will get better and stand out among its competitors.
“We believe in the transformative power and potential of AI, including Apple's unique combination of seamless hardware, software, and services integration, breakthrough Apple silicon, and industry-leading neural. “We believe we have the advantages that differentiate us in this new era. Our unwavering focus on engines and privacy underpins everything we make,” said Tim Cook.
“As we drive innovation, we continue to operate thoughtfully and prudently in an uneven macroeconomic environment and remain focused on putting our users at the center of everything we do,” Cook said.
Cook revealed that Apple plans to share something very exciting with customers soon. The Cupertino-based tech giant has two major events planned. One is the new iPad Air and Pro model launch event on May 7th, and the World Wide Developers Conference (WWDC) next month (June 10th to 14th).
The new iPad Air (6th generation) and iPad Pro (7th generation) are said to be equipped with Apple Silicon M3. It will be able to support several generations of AI applications.
In addition, Apple, which recently acquired several AI startups, is looking to OpenAI and Google to integrate its AI capabilities into its devices through upcoming software updates (iOS 18, iPadOS 18, macOS 15). We are actively negotiating with both parties. , tvOS, watchOS 10 — released in September later this fall.
Apple is expected to show off new generation AI capabilities at WWDC on June 10th.
The company's quarterly sales were $90.8 billion, down 4% from a year earlier. However, we were able to maintain strong double-digit growth in emerging markets, including India.
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Published May 3, 2024, 09:49 IST
