Six members of the Travel Retail Fine Wine Alliance (TRFWA) collaborated with Gebr to organize the first in-store promotional activity. Heinemann.
Ahead of this week's TFWA Asia Pacific Exhibition and Conference 2024 (May 12-16) in Singapore, travelers to and from Düsseldorf can sample six wineries at two bars in both Terminal B and Terminal B. We were able to sample the wine. Terminal C.
The range available for tasting includes Cono Sur Organic Cabernet, Carmenere and Syrah from Chile. Masi Nectar Costasera Amarone from Valpolicella, Italy. Famille Perrin – Miraval Cotes de Provence Rosé from France. González Byas Cava Villarnau Brut Nature Vintage (from Spain). Albert Bichot – Symington with Moulin à Vin le Roc from Burgundy, France, and Graham’s 10-year-old Tawny Port from Portugal’s Douro Valley.
A TRFWA spokesperson said of the activity: “Our goal is to increase the overall quality of wine knowledge and proposition within the travel retail channel. We are proud to be the first to take our message directly to the end consumer.Gebru We would like to thank Mr. Heinemann for providing us with this opportunity, as well as the agency that supported us, namely Pioneers Productions for the design and activation of the in-store tasting. Brought to you by WeCan.”
Gebru. Jens Peter Pockert, Marketing Director at Heinemann, added: Wine lovers will be able to explore new wines in a relaxed environment, and this endeavor is a great opportunity to demonstrate our commitment as a valued travel companion. ”
Buyers and business owners attending this year's TFWA Asia Pacific Exhibition & Conference will also have the opportunity to meet TRFWA representatives and sample wines at the show. Gonzalez Byass, Cono Sur, Famille Perrin – Miraval, Masi and Symington will be featured on stand B2-F19, while Albert Bichot’s wines will be sold on Global Duty Free stand B2-F10.
