Milekic brings 20 years of expertise and commitment to advancing privacy-focused solutions to the board
MONTREAL, May 9, 2024 /PRNewswire/ — Optable, the leading SaaS (Software-as-a-Service) data management and collaboration platform for the advertising ecosystem, today announced that Chief Product Officer and Co-Founder Bosko Milekic announced that it has joined the IAB. Tech Lab Board of Directors. This appointment is a testament to Optable's dedication to driving innovation and privacy-centric solutions in response to growing data privacy concerns from consumers, regulators, and industry participants.
Bosko Milekic, CPO and co-founder of Optable, said: “I am excited to serve on the IAB Tech Lab Board of Directors and be part of a community that is driving the future of digital advertising standards and protocols.” , I believe there is an opportunity to shape solutions that prioritize privacy, transparency, and real-world effectiveness. I am committed to bringing humanity to the discussion and ensuring outcomes that benefit people, not just businesses. I look forward to collaborating, innovating, and building a future where digital advertising works better for everyone. ”
Milekic's expertise has its roots in his early career as a systems developer in the telecommunications field and a contributor to open source operating systems and networking software. As a veteran with his nearly 20 years of experience in the ad tech space, he brings a wealth of knowledge and expertise to his IAB Tech Lab board of directors.
In addition to Optable, Milekic is also known as the co-founder of ad tech company AdGear, which was later acquired by Samsung Electronics in 2016. Post-acquisition, Milekic continued to make his mark on the industry, leading Samsung Advertising's product management and engineering teams. Through years of significant revenue growth.
As a member of the IAB Tech Lab's Rearc Addressability Working Group, Milekic played a key role in the development of the Open Private Join and Activation Protocol (OPJA). His contributions were driven by the recognition of the critical need for interoperability standards to activate private audiences.
Milekic's commitment to OPJA support has led to the development of secure activation mechanisms, including encrypted labels, and the integration of activation matching with partners. This initiative aligns with the industry's transition from cookies to standardized solutions that prioritize privacy, and Milekic's belief in the importance of active participation in developing open standards and advancing industry-wide initiatives. is emphasized.
Anthony Catur, CEO of IAB Tech Lab, said: “His hands-on involvement in various IAB Tech Lab working groups speaks volumes about his dedication and passion for driving positive change in the industry. Bosco’s expertise and dedication to privacy and transparency 's genuine commitment will bring a new perspective to our Board of Directors. We look forward to seeing the impact of his contributions.”
Mr. Milekic's appointment to the IAB Tech Lab Board of Directors is marked by a legacy of innovation and a firm commitment to advancing the digital advertising industry. With data privacy concerns on the rise, Mr. Milekic's addition to IAB couldn't be more timely, bringing a wealth of experience and forward-thinking approaches to address pressing industry challenges.
To learn more about Optable and its mission, please visit https://www.optable.co/.
About Optable
Optable is a data management and collaboration solution designed for the privacy-era advertising ecosystem. This product was inspired by a fundamental shift in the way we manage, connect, and activate audience data. Optable takes an end-to-end approach to data collaboration and integrates with ad serving platforms for secure activation, allowing you to deploy campaigns directly from your clean room. It is the only clean room solution that offers frictionless collaboration and interoperability, allowing customers to safely and securely match viewing data with any partner. For more information, please visit https://optable.co/.
About IAB Technology Laboratory
Founded in 2014, IAB Technology Laboratory (Tech Lab) is a nonprofit consortium that works with member communities around the world to develop foundational technologies and standards that enable growth and trust in the digital media ecosystem. . The IAB Tech Lab is comprised of digital publishers, ad tech companies, agencies, marketers, and other member companies focused on brand safety and ad fraud solutions. Identity, data and consumer privacy. Advertising experience and measurement. and program effectiveness. Its efforts include the OpenRTB real-time bidding protocol, the ads.txt anti-fraud specification, the Open Measurement SDK for visibility and verification, the VAST video specification, and the Project Rearc initiative for privacy-centric addressability. . Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.
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