L'Occitane Travel Retail is once again exhibiting at the annual TFWA Asia Pacific Exhibition & Conference in Singapore with a multi-brand presence.
In addition to L'Occitane en Provence, the Group's brands Elemis, Sol de Janeiro and Melvita will also be featured at the Duty Free and Travel Retail Regional Summit from 12th to 16th May.
L'Occitane Travel Retail spotlights best-selling lines and upcoming innovations from its leading brands, while also taking the opportunity to introduce new senior team members and underline its determination to continue growing and strengthening its travel retail business around the world To do. Recently, the group appointed Green Yip, Regional Managing Director for Travel Retail APAC.
A theme inspired by nature
This year's L'Occitane booth has a nature theme. As a certified B Corporation, the group aims to emphasize its core messages of sustainability, natural regeneration, recycling and waste reduction. The installation features a tree in the central atrium, whose branches extend through a dramatic circular skylight. The booth itself is also decorated with lots of leaves and plants.
Three attractive meeting rooms, each decorated in the brand colors of L'Occitane en Provence, Elemis and Sol de Janeiro, showcase best-selling products.
Eye-catching visuals. L'Occitane Anne's Provence Room features artificial windows with an authentic Provence feel, while the Elemis Room showcases dynamic shots of the award-winning hotel.
It features cleansing balms and skin creams, as well as B Corp certified status.
The Sol de Janeiro Room is adorned with life-affirming brand imagery and displays giant dummies of best-selling body care products such as Brazilian Bum Bum Cream and the newly introduced Delicia Drench Body Butter. At the entrance to the booth, visitors can read its mission statement as a powerful reminder of L'Occitane Group's strong commitment to sustainability. The idea is to positively influence people and regenerate nature through empowerment.
L'Occitane en Provence has been recognized as one of the brands most committed to the fight against plastics in the Ellen MacArthur Foundation's 2021 Progress Report on the New Plastics Economy Global Commitment. In fact, the L'Occitane Group has committed to making all plastic bottles from 100% recycled materials by 2025.
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