breadcrumb trail link
trip
Published May 13, 2024 • 1 minute read
Photo courtesy: Getty Images
Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn affiliate commissions from purchases made through links on this page.
Article content
Trusting your vacation planning to artificial intelligence (AI) may not be such a wise idea, research suggests. One study found that 90% of travel itineraries generated by his ChatGPT, a bot that answers questions in conversational language, were littered with errors.
Advertisement 2
This ad has not yet loaded, but article continues below.
Article content
Mistakes included listing closed restaurants and attractions, listing incorrect business hours, and missing schedules.
The study was conducted by digital marketing company SEO Travel, and ChatGPT was asked to create a two-day itinerary to London, New York, Paris, Tokyo, Madrid, Barcelona, Berlin, Amsterdam, Dubai, and Rome. But the researchers found that the results were “riddled with inaccuracies”, with 90% containing one or more errors.
Article content
One in four (25 per cent) of people planning a vacation would recommend a location that is temporarily or permanently closed, and more than half (52 per cent) would suggest visiting at least one tourist attraction outside of opening hours. Did. Almost a third (30%) included Michelin-starred restaurants, although they are traditionally expensive.
Advertisement 3
This ad has not yet loaded, but article continues below.
Article content
One in four itineraries included unnecessary detours. For example, we took a 20km detour for breakfast in Dubai. Some people recommend visiting places that don't exist.
SEO Travel Director Tom McLoughlin told Travel Weekly that two-thirds of travelers expect to use AI to plan their vacations.
However, he warned: “Don't fall into the trap of thinking that AI is the answer to everything. AI always leverages existing information, which will always result in delays or inaccuracies in its functionality.”
He said major travel companies have the resources to build their own AI tools, which are likely to be more accurate than the bots currently on the market.
“Small businesses need to be more vigilant,” he said.
Article content
Share this article on your social networks
