Voila! William Abadi as Antoine Lambert and Lily Collins as Emily in Episode 102 of Emily in Paris… [+] A video on Netflix is encouraging many people to travel to France.
Carol Beth El/NETFLIX Copyright 2020
As a child, I dreamed of going to Paris. I grew up in a not-so-wealthy part of Connecticut and never thought I'd end up there. One of the triggers was watching the movie “Funny Face” starring Audrey Hepburn and Fred Astaire. This is an acclaimed 1957 film about a beautiful model being photographed in France. Oh la la! It was a dream. Then, when I was in the 6th grade, I actually went as far as going to Paris. I won first place in the Singer Sewing Company's dressmaking fashion contest, but unfortunately I was not able to participate in the national competition. In the end, all I could get was a portable gramophone. Years later, after visiting family in Poland, I actually took a three-day trip to Paris with my family (and, for the first time in my life as a luxury travel writer, visited luxury destinations like the Four Seasons George V and the Shangri-La Hotel). I started going to places like this more often).
Yes, it seems that like me, there are many people who want to go to France after watching a movie about France.
And now, the French marketing arm called Atout France (French Tourism Development Agency) has officially partnered with Netflix for the entirety of 2024 to boost tourism to France, based on new research. Based on the findings of this study by Basis Institute, Netflix and Atout France have signed a pledge to increase the attractiveness of France. To celebrate, the company has launched an ad campaign called “There's always something to imagine about France'' and a stunning new digital travel guide that lets viewers discover France through Netflix's movies and series. We'll talk about this in a moment. You can quite literally follow in the footsteps of Emily and Lupine and discover their favorite French spots and many hidden treasures. The guide is permanently accessible here.
As new movies and series featuring French locations are released, the site will be updated with new locations.
Netflix regularly spotlights France with French and international productions shot in France. A new study conducted by the Basis Institute reveals that the broadcasting of these films and series strengthens France's cultural and tourist appeal. Who hasn't felt the urge to travel while relaxing on the sofa watching a movie or TV series? Lupine, Ball Perdieu, Murder Mystery, Transatlantic, Miraculous, La Vie Scolaire… France Emily isn't the only one in Paris who wants to discover. A Basis study of viewers in the United States, Japan, and Germany found that viewers who watched French shows on Netflix were three times more likely to list France as their number one travel destination. is.
This is also an excerpt from a study published by the French National Film Council in January 2024 on the impact of film and television drama on tourism.
Foreign series filmed in France or for foreign platforms are a big hit: 79% of tourists surveyed said they had seen at least one of the shows proposed (compared to 39% in 2018). The most popular was “Lupin and Emily in Paris.”
For all tourists surveyed, the power of this incentive lies in the ability of fiction, whether French or foreign, filmed in France, to convey a very positive image of France (91%) and present it as an interesting country to visit (93%).
· As well as encouraging people to visit France, 1 in 10 tourists decided to take the plunge after watching a particular movie or series. The most spontaneously cited works are “Emily in Paris'' and “Lupin.''
So here's the million dollar question: With a new partnership with Atout France, Netflix France is now producing new films and TV shows highlighting France to boost tourism. Is not it? Sarah Durand, a spokeswoman for Netflix France, told me: However, 20 films are produced in France each year, and some projects feature filming locations in many parts of France, including overseas territories. In addition to that, we mainly shoot on natural sets. ”
“We are proud to present France in more than 190 countries around the world. By partnering with Atout France, we aim to help people discover and rediscover France and its treasures on the big screen,” said Marie-Laure Dalidan, Institutional Relations Director at Netflix France.
Additionally, Netflix subscribers who watch these films and series are generally more likely to explore French culture by continuing the experience in their own way.
•63% want to visit cultural heritage sites and monuments
•61% want to learn about specialty cuisine
•58% would like to explore French cities depicted on screen
Netflix allows people to discover France in a different way, reaching audiences who don't necessarily have access to French productions.
Caroline Leboucher, General Manager of Atout France, explains: “Thanks to our new travel guides and interactive maps, visitors can discover the sights and places in France featured in Netflix films and series, including iconic locations and destinations as well as lesser known places.”
Netlifx and Atout France have collaborated to create a brand new guide. This website (netflix-en-france.fr) invites French people as well as foreigners to discover France from a new perspective through 70 carefully selected locations. We offer 12 routes based on your favorite series/movies and themes. You can also create your own customization guides. Finally, we have an interactive map where you can discover all the listed locations.
Its aim is not to direct tourists to the most popular places, but rather to help them discover new places to discover France in all its diversity and beauty. Important note: All locations have been contacted and agreed to be included in the guide.
In the long term, this guide will be enriched with filming locations for upcoming series and movies.
Guides include Gourmet France, Emily's France, and Sport France.
One of my favorites is “Hidden Paris,” where you follow in the footsteps of the gentleman thief, Assane Diop, also known as Lupin. You get to go to places famous thieves like to go. For example, one such place is the famous, famous, famous flea market at Porte de Clignancourt. I've bought a lot of bargains there, including an haute couture skirt for just $20, beautiful artwork, antique Limoges figurines, and perhaps one of my favorites, a small vintage copy of a chaise-porter (an old sedan chair used for transportation and carried by horse). It was upholstered in velvet and was the richest “way to go” for royalty during the reign of King Louis XIV of France.
Now, what do you do if after all this you can't get to the airport early enough? Well, sit tight. Created in Paris, Fragrance du Bois has launched a new perfume that means 'Journey to France', and it just might offer you a sensual journey to the City of Lights.
One sniff and you'll be inclined to pack your suitcase. Voyage À Paris embodies the essence of inimitable French style that glides down the catwalks and across the pages of glossy fashion magazines. Perhaps it calls to mind the glamorous patisseries, luxury boutiques, and haute couture houses of its eponymous Rue Saint-Honoré. It contains top notes of rum and orange blossom, middle notes of jasmine and honey, and base notes of a fusion of vanilla and oak. The fragrance is available here and at Neiman Marcus for $385.
Be sure to spray while watching TV. It's the best!
Follow me to learn more about my wanderlust and wellness journeys. Instagram is @DebbiKickham.
Fragrance Du BoisFragrance Du Bois – Redefining FragranceNetflix-en-FranceVoyage en France – Netflix
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