The travel industry is undergoing major transformation, with experienced travel agents leaving their desks to work independently as freelance travel agents or own their own agencies. This change reflects a larger trend in the workforce: a desire for autonomy, flexibility, and increased personal satisfaction.
A significant number of entrepreneurs (26.6%) highlighted “seizing the opportunity” as a key motivator, according to the Entrepreneurs’ Organisation Survey on Entrepreneurship in South Africa 2023. Similarly, many travel professionals are seizing the chance to become their own boss and turn their love of travel into a successful business venture.
Here, we explore the rise of the 'travelpreneur' and how passionate and experienced agents are seizing the opportunity to redefine their careers in this dynamic new environment.
Travel entrepreneur mindset
The move from the traditional travel agent role to an independent travel consultant marks a shift to a more entrepreneurial approach.
“As a travelpreneur, you're in charge of your own schedule. You set your own hours and choose your work environment. Plus, with an independent business model, your income isn't limited to a fixed salary.
“Your earning potential is directly linked to your efforts and success – the harder you work and the more value you provide to your customers, the greater the financial rewards,” explains Chantal Gouws, general manager of Flight Centre Independent (FCI), a powerhouse support company that supports over 200 independent travel agents in South Africa.
“Of course, you can also prioritize family commitments, unexpected adventures, or long-term travel goals without sacrificing your career goals.”
In a world of impersonal algorithms and DIY online booking tools, Travelpreneur offers an invaluable human touch, creating a highly personalized experience that just can’t be replicated on any website.
“By leveraging our passion and in-depth knowledge of our destinations, we are able to design itineraries that cater to our clients' unique interests and travel styles. This level of customization makes us an essential resource for discerning travelers,” adds Gouws.
Real success stories
According to FCI's research, 100% of their travel agents are satisfied with their decision to become travelpreneurs. Additionally, since going independent, 100% rate their flexibility and freedom as “excellent,” 91% rate their compensation as “excellent,” and over 92% intend to continue as independent travel agents.
Reflecting on her career, veteran travel agent Michelle Page said, “Growing up with the travel industry has been a fulfilling experience. When I changed jobs after starting a family in 2011, flexibility became a priority for me. Partnering with a reputable global brand like FCI allowed me to plan around my family's schedule while still enjoying a successful career.”
Marga du Toit shares similar sentiments, stating that she is happy with her decision to pursue an independent path. “Having access to a robust system, support network, and comprehensive tools exemplifies the benefits of partnering with industry resources. The support system is phenomenal, and the company's knowledge and transparency are a huge plus. Never be in the dark. Don't fall into it.”
Navigate Shifts
Making the transition from travel agent to travel entrepreneur can be a powerful move, but it also requires careful planning and a willingness to adapt. Here are some top tips.
• Understand your goals: Before you take the leap, honestly evaluate your motivations. Are you looking for more flexibility, higher earning potential, or a desire to create something unique? Making sure your goals align with the realities of entrepreneurship is key to long-term success.
• Leverage your existing skills: Don't underestimate the value of industry experience. Your knowledge and relationships will provide a strong foundation for your independent business.
• Seek support and resources: The travelpreneurial journey is a solo journey, but it doesn't have to be a lonely one. Check out online community training programs and find a mentor to help you with the business side of things.
• Be flexible and embrace change: In the evolving travel environment, adaptability is essential. To stay competitive, actively learn about new technologies and marketing strategies and stay up to date on the latest travel trends.
Becoming an independent travel agent is an attractive option for experienced travel professionals seeking a more fulfilling and entrepreneurial career path. This allows you to leverage your expertise, build a business that reflects your values, and succeed on your own terms.
If you have passion, drive, and a willingness to embrace change, starting a business in the travel industry may be right for you.
Your journey to becoming a travel entrepreneur begins with research and exploration. Find online resources and communities dedicated to independent travel agents and start planning an exciting new career path.
