Info-Tech Research Group's latest research provides valuable insights into how generative AI (Gen AI) technologies, such as ChatGPT, can be used to accelerate marketing initiatives and sales, and increase customer retention through the creation of personalized content. is provided. As organizations grapple with IP breach and data security challenges, understanding both the transformative power of Gen AI and its limitations is essential to staying competitive in today's market.
TORONTO, May 23, 2024 /CNW/ – As organizations struggle with the complexities of scaling personalized content, enhancing customer engagement, and managing rising operational costs, the need for advanced technology solutions to support business operations is growing rapidly. ChatGPT and Generative AI (Gen AI) have been hot topics recently, but many organizations are unclear on how to effectively leverage these technologies. In response to this situation, Info-Tech Research Group has published its latest blueprint, “Generative AI Use Cases for Marketing, Sales, and Customer Service.” The global research and advisory firm's comprehensive resources provide actionable insights and strategies to help IT leaders leverage Gen AI to drive sales and enhance customer retention through personalized content creation.
Info-Tech Research Group's “Generative AI Use Cases for Marketing, Sales, and Customer Service” blueprint outlines several opportunities to use Generative AI to positively impact business operations in today's digital world. (CNW Group/Info-Tech Research Group)
“Gen AI has exploded because of its low barrier to entry. Anyone, anywhere on the planet, can access these large language models (LLMs) for free at any time,” Info-Tech Research Sai Krishna Rajaramagopalan, Research Analyst, Group. “This level of accessibility stems from the fact that LLM owners such as OpenAI and Google have a symbiotic relationship with end users. Companies offer their services to consumers to improve their models. Users, on the other hand, leverage Gen AI services to create new content such as blog posts, emails, and images to assist with their daily workflows. and provided to businesses at minimal cost.
In its new blueprint, Info-Tech explains that customer experience plays a pivotal role in differentiating companies, and Gen AI has great potential in this space by providing services at a low cost. But this affordability also brings significant challenges, including intellectual property infringement, data security issues, and the need to transform the workplace. To keep up with competitors, service professionals are forced to use more advanced AI tools without fully understanding them. Info-Tech emphasizes the importance for IT leaders to understand both the capabilities and limitations of Gen AI as they integrate it into their business processes.
The company's research further explains that despite concerns about Gen AI's shortcomings, this innovative technology is highly effective at creating personalized marketing content such as blogs, emails, photos, and videos. It has been. In our Generative AI Use Case Blueprint for Marketing, Sales, and Customer Service, Info-Tech outlines several opportunities to use Gen AI to positively impact business operations, including the following examples: Masu.
Customized marketing content: Gen AI uses extensive language and image models to automatically create content such as blog posts, articles, summaries, social media posts, product descriptions, web pages, images, videos, and more. Can be generated. AI models can learn about different types of customers and identify patterns from large data sets, so the quality of content produced is equal to or better than human-authored content.
Conversational AI for customer support: Traditional chatbots can only answer specific pre-programmed questions. However, AI chatbots built with LLM do not have this limitation and can quickly respond to customer inquiries and provide personalized support more efficiently than traditional chatbots.
Personalized sales outreach: AI analyzes reams of customer data, including demographics, past interactions, and purchase history, to create customized outreach efforts. The technology can seamlessly integrate with your existing CRM, allowing sales teams to track and analyze the effectiveness of personalized outreach efforts and measure key metrics.
By integrating Gen AI into marketing, sales, and customer service strategies, organizations can take efficiency and personalization to new levels. Info-Tech's latest blueprint provides IT leaders with the knowledge and tools to take advantage of this innovative technology and stay competitive. As various industries navigate the complexities of modern markets, the company advises that leveraging his Gen AI can drive growth, improve customer satisfaction, and position organizations at the forefront of innovation. I am. This strategic approach enables companies to remain competitive and respond to evolving customer needs.
For exclusive and timely commentary from customer experience and application insights expert Sai Krishna Rajaramagopalan, and access to the complete generative AI use case blueprint for marketing, sales, and customer service, contact pr@infotech. Please contact us at com.
Infotech LIVE 2024
Registration is now open for Info-Tech Research Group's annual IT conference, Info-Tech LIVE 2024. The conference will be held from September 17th to 19th, 2024 at the famous Bellagio in Las Vegas. At this premier event, journalists, podcasters, and media influencers will have access to exclusive content, the latest IT research and trends, and the opportunity to interview industry experts, analysts, and speakers. Masu. To request a media pass to attend an event or access research and expert insights on trending topics, contact pr@infotech.com.
About Infotech Research Group
Info-Tech Research Group is one of the world's leading research and advisory firms, serving over 30,000 IT and HR professionals. The company produces unbiased, relevant research and provides advisory services to help leaders make strategic, timely and informed decisions. For nearly 30 years, Info-Tech has worked closely with teams to provide them with everything they need, from practical tools to analyst guidance, to ensure they deliver measurable results for their organizations.
For more information on Info-Tech's divisions, see McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.
Media professionals can sign up for unlimited access to research and hundreds of industry analysts across IT, HR and software through the company's Media Insiders program. To gain access, contact pr@infotech.com.
To access information about Info-Tech Research Group and our latest research, visit infotech.com and connect via LinkedIn. X.
Info-Tech Research Group Logo (CNW Group/Info-Tech Research Group)
Sision
View original content to download multimedia:https://www.prnewswire.com/news-releases/how-gen-ai-can-enhance-customer-engagement-and-sales-efforts-explained-in-info-tech-research-groups-latest-blueprint-302154426.html
Source: Info-Tech Research Group
Shishion
View original content to download multimedia: http://www.newswire.ca/en/releases/archive/May2024/23/c4583.html
