India: As the European summer approaches, travel insights from digital travel platform Agoda reveal that Asia is the top choice for European travellers. Not only is Asia the most popular destination outside of Europe, it has also grown in popularity compared to last year, with Agoda reporting a 52% increase in accommodation searches by Europeans travelling to Asia. Interestingly, Agoda also reports a 26% increase in accommodation searches by Europeans travelling to India.
According to Agoda data, the most popular destinations in Asia for travelers from Europe are Thailand, Indonesia and Japan, respectively, followed by Malaysia and the Philippines. This reflects the broad appeal of Asian destinations for travelers with a variety of interests. Whether exploring the vibrant streets and historic sites of Bangkok or riding the rolling waves of Bali's surf-friendly beaches, European travelers are looking to explore what Asia has to offer. The most searched European markets for travel to Asia are the United Kingdom, France, Germany, Spain, and the Netherlands.
India is the 9th most popular travel destination for Europeans. Travellers from the UK are searching the most for accommodation in India, followed by travellers from Germany, Spain, France and the Netherlands.
Krishna Rathi, Agoda's Senior Country Director, Indian Subcontinent, Sri Lanka and Maldives, said: “The increase in searches compared to last year shows that Asia is becoming an increasingly popular holiday destination among Europeans. The impact of this trend is not only being felt in Southeast Asia and Japan, but also in India. It's great to see more Europeans visiting these fantastic destinations while on holiday.”
Lonavala, New Delhi and Chennai are the most searched for locations in India by Europeans. These destinations offer a combination of leisure, adventure and cultural experiences that appeal to travellers looking to make the most of their long-haul summer holidays.
As travelers continue to plan and prepare for their next adventure, Agoda is committed to making it easier for them to explore the world by offering great prices on over 4 million vacation accommodations, plus flights and activities around the world.
