Alphabet, MetaPlatforms and OpenAI are reportedly in talks with Hollywood studios about licensing content for their artificial intelligence video generation software.
The two companies are developing technology that can create realistic scenes based on text prompts and are offering financial incentives to partner with studios, Bloomberg reported on Thursday, May 23.
The discussion comes as studios seek ways to use AI to reduce costs while protecting intellectual property, according to the report.
The report said studios are wary of giving away their movies and TV shows to tech companies without having control over how the content is used. The recent incident in which Scarlett Johansson demanded that OpenAI stop using a voice similar to hers in her chatbot highlighted the concerns of actors and creators about the use of AI technology.
The potential economic benefits of licensing content to AI companies are substantial, according to the report. News Corp. agreed this week to make content from its publications available to OpenAI in a five-year deal worth more than $250 million. Warner Bros. Discovery has expressed interest in licensing some of its programming, and Walt Disney and Netflix have expressed interest in other types of collaborations but have been reluctant to license content.
According to the report, new tools like OpenAI's Sora and Alphabet's Veo promise to take Hollywood's AI capabilities to the next level. These tools allow filmmakers to create vivid, highly realistic clips based on minimal description. But concerns about the impact on jobs and the need for industry regulation have generated both excitement and anxiety in Hollywood.
Actor, filmmaker and studio owner Tyler Perry called for the industry to come together and develop regulations to survive in the face of AI advances, the report said. The music industry has taken a firm stance against AI use, with Universal Music Group suing AI startup Anthropic for copying lyrics. Major studios have yet to sue tech companies over their use of AI, and are looking for ways to make AI work for them rather than fighting it.
One challenge with licensing content to AI companies, according to the report, is the potential tension it creates between studios and their creative partners: Studios may believe they have the right to license their films, but actors and creators may want approval rights if their likeness or voice is used in AI models.
For all things PYMNTS AI, subscribe to our daily AI newsletter.
See more: Alphabet, Artificial Intelligence, Big Tech, GenAI, Google, Innovation, Meta, News, OpenAI, PYMNTS News, Software, Technology, Latest News
Source link
