This section is provided by partnership content
The content in this section is provided by GlobeNewswire for the purpose of distributing press releases on behalf of its clients. Postmedia has not reviewed the content.
From GlobeNewswire 
Breadcrumb Links
Globe Newswire
Article Author:
Published June 14, 2024 • 6 minute read
To save this article, register for free here, or sign in if you have an account.
Join the team this Sunday, June 16th for live music, games and great beer. GNW
Article Contents
NEW YORK, June 14, 2024 (GLOBE NEWSWIRE) — Tilray Brands, Inc. (“Tilray Brands” or “Tilray”) (Nasdaq | TSX: TLRY), a leading global lifestyle and consumer goods company that inspires and empowers people around the world to live their best lives, today announced it will launch a men’s health initiative in collaboration with its Montauk Brewing and Blue Point Brewery brands on Father’s Day, June 16, 2024.
Ad 2
This advertisement has not loaded yet, but article continues below.
This content is available to subscribers only
Subscribe now to read the latest news from your city and across Canada.
Exclusive articles from Barbara Schechter, Joe O'Connor, Gabriel Friedman, Victoria Wells and more. Daily content from the Financial Times, the world's leading global business publication. One account gives you unlimited online reading of articles from the Financial Post, National Post and 15 other news sites across Canada. The National Post ePaper is an electronic replica of the print edition that you can view, share and comment on on any device. Daily puzzles, including the New York Times crossword.
Subscribe to unlock more articles
Subscribe now to read the latest news from your city and across Canada.
Exclusive articles from Barbara Schechter, Joe O'Connor, Gabriel Friedman, Victoria Wells and more. Daily content from the Financial Times, the world's leading global business publication. One account gives you unlimited online reading of articles from the Financial Post, National Post and 15 other news sites across Canada. The National Post ePaper is an electronic replica of the print edition that you can view, share and comment on on any device. Daily puzzles, including the New York Times crossword.
Register/Sign in to view more articles
To continue reading, please create an account or sign in.
Access articles from across Canada with one account. Share your thoughts in the comments and join the conversation. Enjoy additional articles every month. Receive email updates from your favourite authors.
Sign in or create an account
or
Article Contents
In a world where conversations are often focused on work, sports and current events, men's health remains a topic that is often overlooked. Tilray aims to spark this important dialogue by inspiring conversation through the launch of awareness, education and outreach activities aimed at improving men's health literacy and running a campaign to encourage friends, family and colleagues to discuss men's health openly.
As part of this campaign, Tilray has partnered with two renowned medical experts, Steven A. Kaplan, MD, Professor of Urology, Icahn School of Medicine, and John P. Sfakianos, MD, Associate Professor of Urology, Icahn School of Medicine. Together, we are designing and executing a powerful campaign that will make a lasting impact on men's health. Their valuable insights are helping to raise awareness of pressing issues around men's health and inspiring men to take action to improve their overall health and well-being.
Tilray, in partnership with Medivisor, is also launching TaukAboutIt.com, a platform that provides personalized health information across a range of conditions. The Tauk About It platform will be accessible online and directly through a campaign QR code on Montauk Brewing's pilsner packaging, providing access to specialized content covering health conditions affecting both men and women. Montauk Pilsner featuring the men's health campaign will first launch at a special event on Father's Day at Blue Point Brewery in New York and will be available in retail stores in the coming months. Montauk Brewery has also created a Wave Chaser Run Club for the campaign, which will host regular group runs and provide a supportive environment for people looking to jumpstart their health habits.
Top Stories
Thank you for your registration!
Article Contents
Ad 3
This advertisement has not loaded yet, but article continues below.
Article Contents
“Our craft beers and beverages are brewed to spark conversations,” said Prinz Pinacat, chief marketing officer, Tilray Beverages. “Through this initiative, we aim to eliminate the stigma surrounding the discussion of men's health and inspire more men to prioritize their physical and mental health. By providing a space for conversation and cultivating a community of runners who share a passion for health and wellness, we hope to equip men with the tools and resources they need to take control of their health.”
He continued, “As someone who has experienced firsthand the importance of having resources and conversations about one's health, I am thrilled to be part of this initiative. It has been a personal journey for me, and I know that many men struggle to prioritize their health. By creating a supportive community and providing accessible resources, we can empower men to take control of their physical and mental health. I am proud of Tilray's commitment to promoting men's health and look forward to seeing the positive impact this campaign will have in our community.”
Ad 4
This advertisement has not loaded yet, but article continues below.
Article Contents
“As Father's Day approaches, we are incredibly proud of our partnership with Dr. Steve Kaplan and Dr. John Sfakianos, and the active role the Tilray team is playing in promoting men's health,” said Irwin D. Simon, Chairman and CEO, Tilray Brands. “Our men's health initiative provides accessible resources and fosters a supportive community that emphasizes the importance of health and well-being. We wish all fathers a Happy Father's Day and remind everyone that health is the most important thing in life. Let's make our health a priority and support each other on our journey to better health.”
Through this campaign, its partnership with Medivisor and the Wave Chaser Run Club, Tilray hopes to inspire more men to take an active role in their health and wellbeing. A Father's Day event at Blue Point Brewery will launch the men's health campaign with a party that will include activities such as live music, food, golf putting and a raffle. Proceeds from the Blue Point event will be donated to the Movember Foundation, and the brand plans to launch a special edition beer in support of men's health in November 2024.
Ad 5
This advertisement has not loaded yet, but article continues below.
Article Contents
Tilray Brands does not encourage drinking or increased alcohol intake for health reasons. Alcoholic beverages should always be enjoyed responsibly, in moderation and only consumed by adults 21 years of age or older.
Why men's health is important:
Prevention saves lives: Regular health conversations can help catch problems early. From heart disease to mental health, awareness is the first step to prevention.
Mental health stigma: Men are often hesitant to talk about their emotional struggles due to societal expectations. Encouraging open dialogue can help reduce the stigma around mental health and encourage help-seeking.
Physical Fitness: Conversations about exercise, nutrition and fitness help people make informed choices. Whether that means going to the gym or choosing a balanced diet, it's important to talk about it.
Prostate and testicular health: These sensitive topics deserve attention. Regular screening and self-examination can save lives. Let's normalize these conversations.
Support network: People thrive when they have a support system, and talking about health fosters connection and creates accountability.
Ad 6
This advertisement has not loaded yet, but article continues below.
Article Contents
About the Tilray Brand
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading global lifestyle and consumer packaged goods company with four distinct and complementary business segments: medical and adult-use cannabis, medical distribution, health foods and alcoholic beverages. Tilray Brands' mission is to change people's lives for the better, one person at a time, by inspiring and empowering communities around the world to live their best lives, enhanced by moments of connection and wellness. Patients and consumers trust Tilray Brands to be the world's most responsible, trusted and market-leading cannabis and consumer products company, with a portfolio of innovative, high-quality and beloved brands that address the needs of the consumers, customers and patients we serve. A pioneer in cannabis research, cultivation and distribution, Tilray Brands today supports a portfolio of best-in-class brands, including a comprehensive range of cannabis products for adult and medical use, hemp-based foods and craft beverages in more than 20 countries across North America, Europe, Australia and Latin America through its unprecedented diversified production platform.
Ad 7
This advertisement has not loaded yet, but article continues below.
Article Contents
Forward-Looking Statements
Certain statements in this press release that are not historical facts constitute forward-looking information or forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (collectively, “forward-looking statements”) under Canadian and U.S. securities laws and are intended to be covered by the “safe harbors” created by these provisions and other applicable laws. Forward-looking statements can be identified by words such as “anticipate,” “future,” “should,” “may,” “enable,” “potential,” “contemplate,” “believe,” “expect,” “estimate,” “plan,” “anticipate,” “intend,” “may,” “project,” “will,” “would” or the negative of these words or similar expressions, although not all forward-looking statements contain these identifying words. Certain important factors, estimates, targets, forecasts or assumptions have been used in reaching the conclusions contained in the forward-looking statements throughout this document. Forward-looking statements include statements regarding our intentions, beliefs, projections, forecasts, analysis or current expectations. Many factors could cause actual results, performance or achievements to differ materially from those in the forward-looking statements. Other risks and uncertainties not currently known to us or that we deem immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a detailed description of these risks and other factors, see Tilray's most recently filed Annual Information Form and Tilray's Annual Report on Form 10-K filed with the SEC and available on EDGAR (as well as other periodic reports filed with the SEC). The forward-looking statements contained herein are made as of the date hereof, and, except as required by applicable securities laws, the Company undertakes no obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise.
Media Contact:
Tilray Brands Media: news@tilray.com
Investors: investors@tilray.com
Article Contents
Share this article on social networks
