shape
To ensure a good night's sleep on your next trip, it's important to determine exactly what shape of pillow is best for you. The most common travel pillow is the U-shaped neck pillow, but many brands are now releasing designs that can be adjusted to your preference and come in multiple shapes. If neck support is a priority, a classic U-shaped neck pillow is the best choice. If you want to avoid straining your neck and the rest of your body, a bendable pillow like the Dot&Dot Twist Memory Foam Travel Pillow, a lumbar pillow like the Tempur-Pedic All-Purpose Pillow, or a rectangular pillow like the Lunya Washable Silk Travel Pillow can work well.
Materials and filling
Travel pillows are made with memory foam, beaded, or inflatable. Most people (myself included) prefer the comfort of memory foam as it fits the best, but it's important to choose a pillow with the right material and filling for your travel habits. For example, if you're the type who packs your travel pillow in your personal bag or carry-on, then an inflatable or beaded pillow is the best choice.
Storage
The last thing you want is to be overwhelmed by how much luggage you have to carry when traveling. And unless you're a packing guru with enough space to fit a travel pillow (we envy you), lugging a pillow around through the airport can be a pain. The most portable travel pillows are inflatable, but those made with memory foam or other thicker fillings may be unwieldy for travel but are more comfortable for naps. Bottom line: If you like bulky pillows, look for one that has a snap-on design that can be easily secured to your bag or one that comes with its own compact travel bag.