Home » Africa » Sabre Corporation and Etihad Airways Improve Travel Efficiency Through New Integration of Distribution Capabilities Across Europe, Middle East and Africa
Thursday, June 27, 2024
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Sabre Corporation, a leading provider of software and technology solutions to the global travel industry, has announced that it will integrate Etihad Airways' New Distribution Capability (NDC) content into its global travel marketplace, a strategic move aimed at improving accessibility and efficiency for travel agents and corporate buyers across Europe, the Middle East and Africa (EMEA).
The integration will initially launch in Oman and Bahrain, enabling travel agents to seamlessly access, book and manage Etihad Airways' NDC offers, with a broader rollout across EMEA to follow, enabling even more travel agents to take advantage of real-time content and tailored travel solutions.
Sabre's NDC content integration allows travel agents to efficiently compare and book Etihad's NDC offers alongside traditional options. This capability is enabled by Sabre's powerful suite of tools, including APIs, the Sabre Red 360 booking application and the GetThere online booking tool. These platforms enable travel agents to offer travelers a wider range of personalized travel options, rich content, dynamic pricing and customized solutions to meet the growing demand for unique travel experiences.
“We are excited to add Etihad Airways' NDC content to our travel marketplace, demonstrating our ongoing commitment to providing our customers the content they want and the scalable capabilities they need,” said Jean-Vincent Theurer, Sabre's vice president of airline sales EMEA. “This move underscores our commitment to innovation and operating a compelling travel marketplace that offers streamlined access to multiple content sources, including NDC.”
Sabre stands out among its peers by offering comprehensive NDC capabilities that address both distribution and airline IT requirements. Recently announced, SabreMosaic™ is a cutting-edge Passenger Service System (PSS) agnostic platform designed specifically for airline retail. This innovative tool enables airlines to rapidly generate and sell dynamic, personalized content in real time. It facilitates seamless distribution through direct channels and third-party sellers, allowing airlines to respond nimbly to evolving passenger demand.
Tags: Bahrain, Corporate Buyer, EMEA, Etihad Airways, Global Travel Industry, NDC Integration, Oman, Sabre Corporation, Travel Agents, Travel News, Travel Technology News
