Adventure company Explore Worldwide is expanding its footprint in North America through strategic senior hires and a new focus on travel advisors. To grow its visibility and business in the region, the company has appointed Katie Lockett as North America Regional Director, based in Toronto.
Rockett has 15 years of experience in adventure travel, including roles as general manager and director of growth at Exodus Travels and senior marketing positions at both Exodus and Intrepid Travel.
Her role will be to drive the company's ambitious global plans to achieve 65% growth in the market by the end of 2024. Her focus area is providing superior tours, customer service and marketing efforts throughout the region.
Based in Toronto, Katy Rockett leads Explore Worldwide's North American expansion efforts. (Photo credit: Explore Worldwide)
“We are very excited about the opportunity to introduce this immersive and culturally rich style of travel to travel advisors and travelers across the United States and Canada,” Lockett said. Her first priorities are focused on expanding her Explore team in North America. Explore currently has distributors in the United States and plans to add additional distributors across Canada by the summer.
Explore Worldwide specializes in cultural and experiential tours to 100 countries around the world in small groups averaging 11 people.
Managing Director Michael Edwards said: “Explore Worldwide is a trusted British travel brand with over 40 years of history, creating adventure travel with a focus on cultural exploration, including elements of walking, hiking and cycling. I believe this concept is growing.” Popular with North American travelers. Edwards noted that Explore has seen a 56% increase in passengers from North America since the pandemic.
“Our vision is to become the largest sustainable small group adventure tour company in the North American market,” he continued. “In this market, the desire to travel responsibly will become even more important in the coming years. And as a purpose-driven business, we are excited about the opportunity to 'be better than yesterday' as we grow.” Masu.”
Earlier this year, Explore became a Certified B Corporation, meeting the highest standards of social and environmental performance, transparency, and accountability, with an overall B Impact Score of 84.1.
Lockett noted that the travel advisor has many competitive advantages with Explore, including innovative itineraries that combine tourism and cultural experiences. Expert local leaders who go beyond guidebooks to take travelers into the heart of a destination. Tour includes transportation. and competitive price range.
Explore Worldwide says it allows travelers to visit new horizons while optimizing value for money. This trip is perfect for solo travelers, couples, and groups of friends, with an average trip length of 10 days. Almost three-quarters (71%) of North Americans who book with Explore travel alone.
Hiking trips with Explore Worldwide. (Photo credit: Explore Worldwide)
Examples of new notable tour highlights for 2024 include:
Mont Blanc Highlights: Adventurers on this new eight-day tour of France will take in majestic Alpine peaks and snow-capped peaks on a multi-day trek through the Chamonix Valley and sections of the famous Tour du Mont Blanc. Witness the frozen glacier. Prices start from CAD 2,990 and departures are available from July to September.
Historic Baltic Republics: This 15-day tour takes travelers on a guided walking tour through historic centers like Tallinn, Estonia, explores the drifting dunes of Curonian Spit National Park, and stops to admire Baroque architecture. fascinates you. Prices start from CAD 3,690 and departures are available from July to September.
Simply Japan: Visitors experience a blend of modern and ancient Japan on this 14-day tour, starting with a fire ritual at Sensoji, Tokyo's oldest temple. The itinerary includes stays at family-run inns and Buddhist temples. Optional day trip to Hakone National Park, which boasts views of Mt. Then visit Jigokudani Onsen, home to Japan's famous snow monkeys. Prices start at CAD 6,480 and are available from June departures.
Taste of Sicily: Travelers on this 8-day tour will stroll through Palermo's historic Ballaro open-air market. Learn the secrets of Sicilian cuisine in a traditional farmhouse. Join Modica for a chocolate tasting using a method dating back to the Aztecs. more. Rates start at CAD 3,290 and he is available for departure in September and October.
All prices are based on double occupancy, with additional charges for one person available. Tours are subject to availability. Click here for more information.
