SINGAPORE – Global travel technology company Expedia Group has announced the launch of its own leading travel media network. Built on Expedia Group Media Solutions' 20 years of advertising experience, this travel media network leverages our own traveler intent and purchase data, so our advertising partners can reach more travelers throughout the purchase journey. can.
Through the Travel Media Network, advertisers can leverage Expedia's first-party travel intent data to meet travelers wherever they are online, including on YouTube and connected TV. Additionally, advertisers can target travel-minded travelers using industry-leading on-site advertising tools such as TravelAds, which connects travel users to 200 international booking sites. Masu.
Additionally, advertisers can leverage partnerships like Netflix and Disney+ to develop curated media campaigns with expert media teams, or tap into Expedia Group's vast B2B network of more than 60,000 partners to create new You can also expand your global reach to markets and audiences.
said Rob Torres, SVP of Expedia Group Media Solutions. Our robust first-party data and network of partnerships across the industry give us the unique ability to transform traveler shopping behavior into actionable insights for our advertising partners. ”
Additionally, “Our travel media network targets travelers at different touchpoints in their journey, delivering relevant travel content and driving conversions. Build bespoke media campaigns for our partners. We've only just scratched the surface, and we're excited to see what's to come.”
This new feature was announced during our annual conference EXPLORE™. Other products launched include his Romie™, an AI travel assistant, and other travel booking and advertiser-funded royalties.
Ariane Gorin, CEO of Expedia Group, said: “At Expedia Group, we harness the transformative power of AI to create personalized travel experiences. Our years of investment in this space have enabled us to take advantage of the incredible pace of AI innovation. , today's spring release demonstrates our commitment to delivering innovative products and features that enhance the way people explore the world.”
