Mr Lo Bouesaid said travel agents should not be afraid to champion long-distance travel, adding that with sustainable travel and responsible tourism high on the industry's agenda, the conference was “for good”. He added that the event was planned with the spirit of “travel as the power of travel” in mind. Its core purpose.
“The past few years have shown us how important travel has become, and how it gives us the opportunity to exchange new ideas, drive business innovation, and embrace different and unique experiences. ” said Ro Bouesaid.
“Travel is more than just leisure or business, it’s also about promoting understanding, empathy and sustainable practices that benefit both travelers and the places they visit.
visit. “
Meanwhile, overall reservations increased by 4% year-on-year to 46%, accounting for nearly one in five summer vacation reservations since early April.
Mr Ro Bouesaid said despite external pressures such as high interest rates, the consortium continues to grow, with UK membership exceeding £7.6bn a year, as inflation now appears to be under control. said. Meanwhile, membership growth has led to an additional £108m of new sales over the past year.
Advantage is expected to announce its full-year results in the coming weeks, which Ro Bouesaid said would represent a “milestone achievement” in the consortium's financial performance.
“Proactive and persistent”
Lo Bue- said Advantage's increased media presence will most clearly realize its mission to advocate for agents. In 2023, this consortium generated more than 3,500 press coverage for him, representing an advertising spend of more than £20 million.
“We are never afraid to engage with the media. With travel disruption constantly in the headlines, we are always actively looking at opportunities to strengthen the role of travel agents,” she continued. .
“We have also provided high-profile media activity as a voice of authority as more consumers and businesses realize the benefits of booking and managing their travel programs through a travel agent.
“Thanks to the work we are doing in this space, we can confidently say that the role of travel agency narratives has never been greater.”
