Pioneering Middle Eastern fast-casual franchise opens three new Love's Travel Stop locations in California, Virginia and Tennessee
CHICAGO , May 28, 2024 /PRNewswire/ — Naf Naf Middle Eastern Grill, known for its authentic Middle Eastern cuisine, has announced the opening of three new locations within Love's Travel Stops in Greenville, Virginia, Barstow, California, with a Tennessee location to be announced at a later date. The strategic move further strengthens the successful partnership between the two brands, with the Greenville location scheduled to open in the second quarter and the other two locations in Barstow and Tennessee scheduled to open in the fourth quarter.
Partnership Details
Naf Naf Grill partnered with Love's to open its first destination location in Greenup, Illinois in November 2020. Since then, the authentic Middle Eastern franchise has expanded with the opening of two more locations in Illinois and Indiana. Enthusiastic feedback from travelers has led to requests for additional locations, further validating Naf Naf's growing customer base. The addition of the three new locations expands Love's Naf Nafs location count to six total locations and also marks Naf Naf's debut in California and Virginia. Through this partnership, Naf Naf recognized a growing demand among truck drivers and other travelers for fresher, healthier and trendier food options, especially in the Middle Eastern cuisine category, delivered in a portable and convenient manner.
“Love's plays a pivotal role as a key partner in our growing network, spreading our brand to thousands of new Naf Naf fans with voracious appetites throughout their travel destinations,” said Greg Willman, CEO of Naf Naf Grill. “Our partnership is based on shared brand values ​​and evolves with Love's store management expertise. These new stores are poised to succeed in the markets we've identified as ideal for Naf Naf's expansion, especially under the stewardship of the forward-thinking innovators on the Love's team.”
Future outlook
From pita to flavorful chicken shawarma and falafel, Naf Naf's products perfectly cater to travelers' changing tastes as demand for healthier and fresher options on the go grows, and in addition to breakfast, the two companies are also collaborating to develop grab-and-go options.
“Expanding our collaboration with NafNaf builds on the positive momentum we've experienced since partnering, and their team has always provided excellent support across a range of areas from design to operations,” said Nick Bowes, director of foodservice at Love's. “NafNaf's commitment to high-quality food and innovative flavors aligns perfectly with our own offering, and we're confident these new locations will enhance customer experience and maintain our commitment to great takeaway dining.”
Love's and Naf Naf are strategically working to expand their partnership nationally over the next few years, with market analysis identifying states such as Tennessee, California and Illinois as promising growth areas for both brands.
To learn more about Naf Naf Grill franchise opportunities, visit nafnafgrill.com/franchise
About Naf Naf Middle Eastern Grill:
Naf Naf Grill is revolutionizing Middle Eastern cuisine, bringing fresh flavors and authentic dishes to the forefront of American food culture. Inspired by tradition, Naf Naf Grill combines authentic hospitality with handcrafted dishes made from time-honored recipes, creating an inviting atmosphere where culinary exploration can flourish. Each order is meticulously customized to the guest's preferences, with the highest quality meats, such as their famous Chicken Shawarma, expertly roasted on a vertical spit and served with freshly ground falafel and delicious oven-roasted pita bread made in-house all day long. Headquartered in Chicago, Naf Naf Grill boasts 39 locations nationwide, spreading the joy of Middle Eastern cuisine to communities across the United States. To learn more about Naf Naf Grill's franchise opportunities, visit https://www.nafnafgrill.com/franchise/.
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SOURCE Naf Naf Grill
