Goway, a travel company specializing in custom-made trips, has launched a new website and revamped its brand image to mark a major milestone as it celebrates its 55th anniversary in 2025.
As part of the company's first rebranding in 54 years, the revamped Goway.com showcases more than 1,000 Goway trips with an emphasis on four- and five-star accommodations and private guided tours. It features comprehensive destination guides, inspiring travel stories from Goway staff published in the new Globetrotting blog, and immersive multimedia with vibrant images and 4K video.
“The new Goway.com represents our true passion for travel and our commitment to providing the best experience for travel advisors and customers traveling the world,” said Adam Hodge, senior vice president at Goway. “At one time, my father, Bruce Hodge, founder and president of Goway, personally wrote hundreds of pages of our web pages, infusing his personal knowledge and passion for travel into the very expression of our company. Today, our destination specialists continue that journey by infusing the new Goway with their passion, personality and expertise.”
Goway has also revamped its agent portal at GowayPro.com, adding new tools and incentives, including increased advisor compensation, an easier-to-earn family trip incentive called “Passport to a Free Fam,” a new GowayPro Travel Tales podcast and expanded education programs.
“Our travel advisor partners have always been a top priority for Goway,” said Hodge. “GowayPro.com has become a great tool to help travel advisors sell and succeed, and there's never been a better time to partner with Goway.”
For Goway, our travel advisor partners have always been a top priority.
The company's rebranding also extends to a new logo, which the company says captures Goway's forward-thinking spirit as a pioneer in around-the-world adventures over its 54-year history.
“It has been an honor to guide the rebranding of such a historic company,” said Mitchell Faucett, vice president of marketing for Goway. “Our new brand defines a contemporary look while honoring our company’s rich history. [that] It reflects Goway’s ambitious future.”
This digital transformation is a key step in Goway's growth strategy, with further investment planned leading up to the company's 55th anniversary in 2025.
This article was created by AI based on a press release distributed by Goway and reviewed by TravelAge West editors.
