Northstar Travel Group announced that AXUS, its itinerary creation and collaboration system, will now allow users to import activities, tours, and excursions from Project Expedition. The integration is aimed at streamlining the trip planning process for travel advisors, destination management companies (DMCs), and tour operators. (Note: Northstar Travel Group is the parent company of TravelAge West.)
This new partnership allows AXUS users to import both confirmed and proposed items from Project Expedition as well as launch automated email drip campaigns for specific clients. Once activated, the Project Expedition team is notified and they will then promote the activity via email on the agent's behalf using the advisor's branding and unique affiliate link to ensure commission attribution.
“The integration of Project Expedition with AXUS is an exciting milestone for this part of the industry. This connection will give travel advisors several new capabilities that will make it easier for them to sell tours and excursions and seamlessly incorporate those bookings into existing itineraries,” said Rob Keane, co-founder of Project Expedition.
“This new integration expands and simplifies AXUS users' ability to incorporate tours and excursions, increasing efficiency and convenience,” added Greg Wilshire, senior business development director at AXUS.
The integration allows travel advisors to import Project Expedition content directly into AXUS, reducing manual data entry and speeding up itinerary creation, and automated email drip campaign functionality allows advisors to stay in communication with clients, share personalized itineraries with embedded referral links, and earn additional commissions.
“The automated email drip campaign feature is game-changing, allowing users to more effectively engage with customers and easily generate additional revenue,” Wilshire said.
Editor's note: This article was AI-generated based on an AXUS press release and reviewed by TravelAge West editors.
