UK: Innovative Irish whiskey brand Two Stacks has partnered with Avolta's World Duty Free stores to expand its reach in travel retail.
Two Stacks’ key products, The Blenders Cut – Cask Strength and Double-Distilled Peated Malt, are on display in World Duty Free stores across 26 UK airports.
The partnership marks another step for the whisky manufacturer in expanding its travel retail business, offering travellers unique and complex cask-aged whiskies and carefully crafted peated malts.
TwoStacks' IPO on World Duty Free (Avolta) marks the company's continued growth in travel retail.
To celebrate the collaboration, Two Stacks will be hosting weekly tastings at various UK airports for travellers to sample and enjoy these whiskies.
Two Stacks will also enhance World Duty Free’s extensive portfolio of premium Irish whiskey brands.
Shane McCarthy, CEO of Two Stacks Irish Whiskey, said: “This is a big moment not only for Two Stacks but for the entire Irish whiskey category in the World Duty Free space. We're thrilled to be able to offer travellers complex barrel-aged whiskeys and exquisite double-distilled peated malts.”
“Growing this category has always been one of our major goals, and in just over three years we have achieved our largest list ever.
“We'd like to extend a huge thank you to Shipwell Brands for their incredible support in making this partnership happen. If you're passing through one of the many UK airports this summer, be sure to take advantage of the weekly tastings we'll be hosting and enjoy a slightly wider choice of Irish whiskey in duty free.”
Aisha Dad, Avolta UK Liquor Category Manager, said: “We're delighted to partner with Two Stacks to introduce their two flagship brands to travellers visiting World Duty Free stores across the UK. Our numerous planned airport tastings will give customers the opportunity to discover and taste both our Blender's Cut Cask Strength and Double Barrel Single Malt, both inspired by the rich history and tradition of the Irish whiskey industry.”
“It's so exciting to explore new brands within this subcategory. I also love championing independent brands like Two Stacks and helping our customers discover and enjoy great products like this.” ✈
